It’s probably obvious to you that creating your first ebook for profit will require you to actually promote it. But, believe it or not, a lot of people put their stuff online and just sit back and wait. You must do the work to let others know who you are, and why they should buy from you.
Would You Rather Watch?
Creating Your First Ebook for Profit Step 3
First off, we shouldn’t create an info product if we haven’t spent a decent amount of time proving we’re the expert in our subject matter. How do you do that? Well, blogging is one way.
I recommend that you have a good 50 posts that have been consistently talking about ways to help your target audience. The only catches they should have are that you would love to give them some a little extra in exchange for their email address.
Create A Lead Magnet That Funnels To Your First Ebook Sales Page
Collecting emails is vital to you because it’s the one thing you own when ti comes to your customer reach. What do I mean? You don’t own social media accounts. And, those platforms could change in an instant, leaving you without your audience. Read my post about this because there is so much information there that I don’t need to repeat it.
How do you get people to give you their email address? Create great free downloads (a lead magnet) that benefit your reader. They need to be things that they want and will use, or maybe they didn’t know they wanted until their read your post.
Your freebie allows you to get their email address, and create a funnel of emails that can be triggered over a period of time. These emails should continue to educate your reader. And, eventually, you can have some of those emails casually mention your ebook.
Marketing & Promoting Your First Ebook Is A Must
Don’t be one of those people that simply hopes if they put it out there, it will sell. You need to talk about it, and you need to talk about it a lot.
You can do this without being spammy in many ways throughout our blog posts by going back and updating them with links to your sales landing page. Share with your Facebook Groups, but keep it to the designated days determined by the owner. And, utilize social media!
Host a Webinar
I also suggest doing your first webinar. I know, it can be scary. But, webinars are a great way to build your email list and personalize your blog to them. Your face, your voice…they speak volumes versus the written word.
Identify a webinar topic that compliments your ebook, or teaches something from within the ebook. It’s important to determine what your audience will learn from this webinar. Just like you did in the beginning and identified frustrations, you should do that with your webinar.
And, I suggest a bonus to your webinar attendees. Maybe it’s a freebie, a workbook, or a discount. This is your chance to explain in person why you are the expert on your subject matter. I could talk about all the ways to set up the technical side of a webinar, but I will save that for the ebook course I’m building.
Reviewing What Worked & What Didn’t
Finally, after you’ve been selling your new ebook, be sure to track what is working and what isn’t. These are the best ways to improve your product for your audience. If you’re finding that you aren’t meeting your sales goal you previously set, what can you do to market yourself again the following month to step things up a notch?