Now that we have our idea creating your first ebook for profit doesn’t seem so hard! Knowing you’re coming up with amazing content that your readers want is half the battle!

Now that we have our idea creating your first ebook for profit doesn't seem so hard! Knowing you're coming up with amazing content that your readers want is half the battle!

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Creating Your First Ebook For Profit Step 2

Let’s explore the development process. Please know that I could teach an entire course on this topic with all of the ins and outs of how to develop your ebook (and I will do just that, you have to be patient with me).

Creating Your First Ebook Requires Preparation

Before we can deliver a product, we have to create an outline of our new ebook. This process is no different than writing papers back in high school and college.

A strong outline will help you create cohesive chapters or sections of your ebook. During this time, you may need to do research that can include case studies or facts that need backup. Be sure to site these correctly.

Your ebook outline should flow smoothly and build your case for teaching this topic. I recommend having someone, a colleague perhaps, to review the framework. Here, you can have discussions with them and take note of any questions that arise.

Remember, you have to think like your audience. When you were out there struggling to find answers, how did you search for them? What questions were you asking?

Determine at this time, if you need any of the following:

  • Photographs
  • Illustrations
  • Worksheets
  • Quizzes
  • Editor/Proofreaders – professional

Build each of these into your calendar and have them in place early should you decide to hire these out for services.

Designing Your First Ebook

There are many ways that you could design your ebook. I am a professional graphic artist, so for me, this is not a difficult task. But you may not be, so let’s talk about ways that you could design your first ebook.

Microsoft Word or Apple’s Pages

You could keep things super simple and go the easy way with a word processing software option. There is nothing wrong with this! These programs utilize paragraph styles which are key to keeping formatting consistent.

Adobe InDesign

InDesign is my personal preference however it has a huge learning curve. I hope to include this in my own course for ebook design this year. Stay tuned! This program was meant for designing books and has all of the features you need.

Scrivener

I’m not personally familiar with this app, but I have researched to find that some people like it for writing books. It may not be the best solution formatting, however.

Whatever method you choose for designing our ebook, keep things simple and create a PDF final for easy delivery to your buyer.

Stay Consistent in Design

It’s important to make sure that you develop a style guide for your ebook, just like you do for your brand. Stay consistent.

  • Choose easy-to-read fonts
  • Set up style guides for your paragraphs, so all of your headers and body text have the same formatting (font size, space after, etc.)
  • Start new chapters on the right-hand side of the pages.
  • Use page numbers and headers for your ebook pages.
  • If your book is colossal, set up an index or content page with hyperlinks that go to each chapter.
  • Creating cover pages can be done using Photoshop or Canva. Choose photographs or illustrations that represent your ebook appropriately but don’t distract from your title.

Choose Your First Ebook Delivery Method

You could do this in the beginning phases, as some of these things I mention in these posts can be switched around if you so choose.

I shared a post that I wrote about 10 Ways to Sell Digital Products. Rather than re-invent the wheel here, I’ll link you up to it.

In this post, I talk about multiple ways to deliver your new info product. I use the WordPress plugin called, Easy Digital Downloads.

This method is super easy to set up on my site and allows me to manage my smaller list of products easier than a shopping cart system. Plus, I can use coupon codes and utilize Stripe as a payment alternative with an extension they offer.

File Formats

There are a couple of other items to mention on your final product format that I wanted to cover. While PDF is super easy to deliver, some places that you might host your files may want them in different formats.

The two file types that I’ve seen requested are .mobi and .epub. Both of these files are for the ability to read these books on devices like Kindle or iPads in the iBooks app.

Converting your files don’t have to be difficult as there are programs that will do this. One is Calibre. Calibre converts from a huge number of formats to a huge number of formats (their words). It supports all major ebook formats.

Basically what this means is that it can rescale font sizes, ensures the output is readable and detects book structure like chapters and the table of content. And, it’s available for both Mac and PC. If you want to put your book on Amazon or Apple, consider these file formats.


So, how are you feeling about your creating your first ebook? It’s a lot, but I think it’s super fun! Leave me a comment about anything you have read so far. And, if you missed the first part of this series, click here.

See you next when I share about how to get people to buy your book!

Read Part 1 on Creating Your First Ebook for Profit

Holly McCaig

About Holly McCaig

Hey you! I'm Holly McCaig and I'm super excited to help you love and ROCK your Etsy shop. I will help you have an amazing online presence so you can build a strong business and attract more customers to your shop. Let's do this together! Let's connect on Pinterest or Instagram, k?

About Holly McCaig

Hey you! I'm Holly McCaig and I'm super excited to help you love and ROCK your Etsy shop. I will help you have an amazing online presence so you can build a strong business and attract more customers to your shop. Let's do this together! Let's connect on Pinterest or Instagram, k?

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