Blogging as an Etsy shop owner has proven super successful for me. Using various plugins and tools to drive traffic to my Etsy store has been key. Over the years I’ve found many tools and many WordPress plugins. Some have helped me and some haven’t. But these are the ones I can’t live without!

Blogging as an Etsy shop owner has proven super successful for me. Using various plugins and tools to drive traffic to my Etsy store has been key. Over the years I've found many tools and many WordPress plugins. Some have helped me and some haven't. But these are the ones I can't live without! Download my free opt-ins ideas to make your WordPress site amazing and attract subscribers.

Links marked with an asterisk (*) are affiliate links. I have tried many things through the years and these are the ones I am passionate about, use personally, and highly recommend. I receive a small percentage of the sale, usually a discount on my own subscription.

WordPress Plugins and Tools I Recommend for Etsy Shop Owners

One thing is for certain, I am not a six figure blogger. I can’t afford all the things that the top influencers keep pushing on us. So I don’t. There are a few tools I use that may be expensive to you, but I have managed to share them so much that my affiliate links pay for them. But that’s because I’m passionate about them. The others, I have found cheaper alternative that are just as good!

Topics & Writing

  • Google Spreadsheets – I love using Google’s Spreadsheets to keep my running list of blog topic ideas in one place. When I think of it, I write it down. It being a cloud service, I can do it from my phone, my laptop, or my main computer. When I’m ready to write a post, I can easily choose the topic to work on next! Free
  • Grammarly – I signed up to use Grammarly to write my blog posts because writing is not my strong point. I like to think I can make a coherent sentence, but thankfully Grammarly proves me wrong. I’m an artist and did well in math as a student, so I am willing to pay extra for Grammarly to help me fix up my sentences, correct grammar mistakes and keep my thoughts in clear format – easy to read and not over someone’s head. I use the extension on Chrome so it helps me on more than just my blog posts. Or, you can go directly to their website and it keeps your drafts for you. Purchase (Free + Paid)
  • Asana – I use Asana exclusively to plan my tasks, along side CoSchedule (see in WordPress Plugins). Download (free)

Graphics Tools

  • Pinterest Blog Graphics Templates – So these are my own designs that I offer for sale. But, they help people out a lot. I modify them to create the sizes for both Twitter and Facebook shares. It’s important to change out your graphics when sharing on these social media sites so your readers can actually see what they say instead of choosing your featured image and it cutting all of your text off from it. Purchase* (varies)
  • Stock Photography – If you need great photos to help you keep your blogging on fleek (do people say that anymore?) then you’re going to need some help. Blogging and marketing take up so much time, so don’t waste it trying to take the perfect photo. I have bundles for your social media and your lead magnets too! All great for girl bosses! Purchase* (varies).
  • I use Adobe Creative Cloud for Photoshop, InDesign (creating ebooks), Illustrator (to draw). I have used Canva, but I am a graphic designer, Adobe is my jam!

WordPress Plugins

  • WordPress with Beaver Builder – I’ve always used WordPress. Okay, I lied. I used Typepad way back in the day when we shared our scrapbook layouts. But WordPress has been my go-to blogging platform of choice. I’ve been using Beaver Builder to build my own WordPress site without having to know coding. This is more affordable for me. And, I highly recommend using it! Use it to draft gorgeous sites, or even simple landing pages to collect email addresses. It’s super simple to set up and create your own pages. WordPress Download Beaver Builder Purchase* ($99)
  • CoSchedule – I cannot live without CoSchedule. This is how I plan all of my posts and schedule all of my social media. It is an all-in-one option that I will gladly give money for helping me keep my sanity. I love the reporting feature that shows me which posts have received the most social media shares, and what posts get the most views. If you want to grow your blog, this is a must have. Purchase* (Starts at $15/month)
  • Yoast SEO – This plugin helps me see all of my SEO stats and helps me make sure that each post is optimized for the best search results. Download (Free + Paid)
  • Thrive Leads – I started using Thrive Leads when I was looking for an alternative to LeadPages. LeadPages was too expensive for me. Thrive Leads is just $67 and you’re done. No monthly fees. To me, this is gold. Use Thrive Leads to build subscription forms (like you see in this post) and test which forms work better. Plus, build landing pages with it!  Purchase ($67)
  • Thank Me Later – I prefer to email a person after they leave a comment on my blog. It allows me to refer them to my library and hopefully have them sign up for it! More reach! Download (Free)
  • Social Warfare – I use this over a combinations of plugins in WordPress. With this I have my Pin button on graphics, social share graphics preset with a post for anyone that clicks and shares, and I have share buttons. Love it! I recommend this plugin over all the standard ones people use because it’s so much more aesthetically pleasing and you can control. Plus, you get a click to Tweet option with it! LOVE! Cut down on plugins! Purchase* ($29)

Content Upgrades

  • MailerLite – First it was MailChimp and then I switched to ConvertKit. I loved it, but it was too expensive, I felt. I discovered MailerLite and haven’t looked back. As many features at ConvertKit and super clean and easy to use but for way less money. I haven’t looked back. I love that I create email courses, set up automations easier and track everything carefully to build my sales funnels. If you want something better than MailChimp but can’t afford ConvertKit, this is for you! Purchase * (Free up to 1,000, then $10 up to 2,000)
  • Adobe InDesign – I use this program to design my ebooks – see the post up above for Graphic Tools.

Other

Wanting to figure out what your favorite blog is using? Check out this link at WP Theme Detector – enter the URL of the blog and give it a minute to work its magic. It will pop up with the plugins and theme they are using to help lead you in the right direction!

Remember, you don’t have to spend a lot. I have found ways to share the ones I pay for often, like in this post. When you find something you love, it’s easy to promote it!

[thrive_leads id=’8251′]

Want to start building up your email list and blogging more? Download my free opt-in ideas for Etsy shop owners so you can get started with blogging and sharing more with your audience!
Holly McCaig

About Holly McCaig

Hey you! I'm Holly McCaig and I'm super excited to help you love and ROCK your Etsy shop. I will help you have an amazing online presence so you can build a strong business and attract more customers to your shop. Let's do this together! Let's connect on Pinterest or Instagram, k?

About Holly McCaig

Hey you! I'm Holly McCaig and I'm super excited to help you love and ROCK your Etsy shop. I will help you have an amazing online presence so you can build a strong business and attract more customers to your shop. Let's do this together! Let's connect on Pinterest or Instagram, k?

2 Comments

  1. Monica Rysavy on April 10, 2016 at 7:22 am

    Great list of resources! Thank you for sharing!

Leave a Comment