Ever wonder why you need an email list? Or, how to get people to subscribe to your email list? I am going to tell you why, and help you start building an email list of loyal followers to share your value with.
How My Email List Grew My Blog Traffic
I told you guys how I used to use my email list as a way to promote everything I was selling; photography, photo templates, clip art, fonts, etc. Yep, I was a self-promoting hog. How rude!
As I got more serious about my “why” and what I was sharing with my readers, I discovered the importance of my email list and how to use it more efficiently.
The minute I started taking my email list seriously, and offering people valuable content that they could only get if they signed up, my blog traffic skyrocketed. My email list grew super fast. I had people that cared what I had to share with them every week.
Why You Need an Email List
A lot of my readers are trying to figure out this crazy world of blogging or how to start or grow their creative businesses. In fact, you’re probably sending out a “newsletter” every month. Your emails are likely filled with a lot of images and updates.
That’s probably the same information they see you share on social media or your blog, and well it’s not valuable to them.
By providing an awesome email subscription option to your readers, you give them an opportunity to exclusive updates and offers that no one else can get.
I just sent my email list a 50% off a course this week. Yeah, 50%! No one else got that deal!
If you want to have a large group of subscribers that are eager to hear what valuable information you can send them each week that no one else can get you need to build an email list. And, if you’re going to sell something, you need a list of subscribers that will be interested in what you have to offer.
The more subscribers you have, the better your chances of making more cash on that next e-course. But, you want quality subscribers! (see how I cleaned up my email list to keep just the serious ones)
Email List Providers
There are a lot of email service providers out there and many people start out using MailChimp. I did! It’s free up until 2,000 subscribers, and it usually fits the needs of most start-up bloggers and businesses.
MailChimp is not as straight forward as ConvertKit (that’s an affiliate link, btw, because I love it so much I recommend it to everyone I know.) This is what I use now. After I had started paying for subscribers, I decided that I wanted a more simple email service. Plus, I like that ConvertKit doesn’t charge per every time someone signs up on a form on your site, like MailChimp. One and done and unlimited emails per month. I like that.
With ConvertKit, you can use their email course drip to incorporate a sale funnel into a paid product. It’s just amazing how automated life can be with ConvertKit.
Pick a service that’s easy to use and start building your list from the beginning, except you’re going to need a reason for them to sign up – but I will explain that next!
How to Get People To Sign Up For Your Email List
People hate email. They hate how it fills up their inbox, and they are always “too busy” to read them, so you have to bribe them with a reason to sign up with you. You can’t just post a subscription form with the words, “Sign Up For My Newsletter” because they won’t.
[Tweet “People hate email, you’re gonna have to bribe them to sign up with you!”]
Create a reason for them to give you their precious email by giving them something for signing up with you. This could be a workbook, an ebook, a free 5-day email course (there’s a use for that ConvertKit email drip option) or even a printable they could hang in their home. Mine in this email is the free email ideas and opt-ins you can use workbook!
Whatever you create for them, it has to be amazing, and interesting enough that they will want it!
Most of the email subscription services out there will let you attach the freebie when the reader confirms their email by opting in with you. With ConvertKit, you just upload the file to the subscription form that you created, and it sends out when they hit that confirm button.
I also look at the open rates of my subscription forms on ConvertKit and determine if that content upgrade is as awesome as I thought or it sucks. Good info for future creation.
Why You Should Connect More Frequently
If you’ve spent enough time defining your niche and are targeting your audience appropriately, they shouldn’t mind you connecting with them on a more frequent basis. I believe once a week is a sweet spot. But, don’t fret if you have a special offer that you need to send, making that two times a week.
People will unsubscribe so just get over it. You don’t want them on your list that you’re paying for if they don’t give a rat’s patootie what you’re sharing.
Give them a reason to get to know you, feel connected to you. By staying in contact more frequently they will. They will also be more likely to buy from you because they like you and how real you are, and how you share valuable info with them.
So put that into motion now.
- Sign up with a provider
- Create a content upgrade
- Get it up on your site
- Share your post on social media
- Grow your list Email frequently with valuable and personable content
Got questions on how to build your email list? Leave me a comment below and I’ll answer! Need ideas on what to send your readers? Check out my post on 10 Things You Can Send Your Subscribers and download the free workbook below.
Free Blogging Toolkit
Get access to my Blogging Toolkit for free! Inside you will get the Email List Ideas for Creatives, Blog Planning Workbook, Business Planning Workbook, 3 Free Pinterest Templates and 4 Stock Photos that you can use for your blog, business, or social media. This toolkit has so much goodness that will help you plan for a better blog and business, plus help you make income. Sign up below.