Getting noticed doesn’t have to take a lot of effort. By setting up Rich Pins on Pinterest, you’re going to make your brand recognizable and drive more traffic to your site.
What are Rich Pins?
Rich Pins are going to give your pins on Pinterest extra details from your website or blog. Your favicon will brand your pins, your blog post title will appear as a headline, and more description details such as the date and author info will be prevalent.
Types of Rich Pins
Pinterest has four types of Rich Pins that will display extra information. These include app, article, product, and recipe pens. For example, if you are using the recipe Rich Pin your post will showcase the details, serving sizes, etc. of the recipe. Really cool, huh?
- Product pins will show you a price, stock status, and product description.
- Article pins will show you the headline, description, and author (this is for us bloggers).
- App pins will feature an install button so you can download the app on the App Store.
Why Do I Need Rich Pins?
There are many benefits to setting up Rich Pins if you’re using Pinterest strategically to drive traffic to your website or blog.
- Rich Pins will provide automatic updates to your pins. When someone pins from your blog post it will indicate where it came from, your site name and the date it was written.
- Your description details will always be with that pin, even if someone tries to edit the description.
- You’ll have higher visibility with Rich Pins, too! This means more people will click through to your site. I get over 60% of my traffic from Pinterest using Rich Pins.
- And, you look professional, which is what we want.
Here’s an example of a Rich Pin on the left and a regular pin on the right. See the difference? Your Rich Pins are verified, and more trusted by Pinterest and the people repinning you.
Notice the title on the left and the Read It Button? Plus you can see when I posted that article and the author name. The pin on the right is missing all of this valuable information!
How to Set Up Rich Pins
Setting up Rich Pins is super easy! I promise. If you use Yoast SEO (and why don’t you?), you can do this simply with this plugin.
Yoast SEO is a search engine optimization plugin that ensures that you’re optimizing your blog posts and social sharing descriptions. It’s a must and worth the price for ANY blogger.
Step 1 – Use Yoast SEO Plugin
You will need to the Yoast SEO plugin to make this easy. Click here to get it. After you install and set it up, click on the SEO link in your blog admin sidebar. Then, go to the Facebook Tab > Enable Add Open Graph meta data
Step 2 – Validate with Rich Pin Validator
Visit the Rich Pin Validator on the Pinterest site right here and enter one of your blog post links. Then click Validate. This will validate your entire site.
Step 3 – Apply for Rich Pins
Your site will be validated (apparent by the message by Pinterest). Apply to enable Rich Pins. If all looks good click Apply now and you’re all set up with Rich Pins!
The process should start working but give it a good week to make sure everything is plugging along for your site.
Step 4 – Update Your Meta Data on Each Blog Post
Your blog posts all need the description and meta data added to the Yoast SEO box under each blog post. This is what is displayed on Pinterest. Update each of these if you are starting late in the game.
Watch the Video on How to Set up Rich Pins
Learn how Pinterest can be used more strategically for your blog or website. I drive over 60% of my blog’s traffic using Pinterest. This post has a lot of great information that might help you, too!