12 Engaging ways to repurpose your blog content to reach more people. How many times do you ask yourself, “what do I blog about now?” It can be a challenge to find content ideas. We are busy people. I know.
In Case You’d Rather Watch Than Read
It’s important to stay on brand, but creating content on a consistent basis could lead you to a burn-out. And, fast!
If I can help you find new ways to take content you’ve already worked your ass off creating, and repurpose it into other avenues, you could reach more people. That sounds pretty awesome, right?
Saving time, who doesn’t want to do that?
What Does It Mean to Repurpose Content?
Okay, let me break it down for you. We know by now that we have to create engaging blog posts. Optimizing the post, making sure we have enough words, and the post should be helpful with a call to action. That takes time.
No problem. We work hard as boss ladies creating these great articles. But, not everyone is going to read our blog post. We need to find ways to get that content to a larger audience. That’s when we repurpose. We take our blog post and re-work the content into new platforms.
12 Ways to Repurpose Content
In this post, I am going to help you think of 12 different ways to use your super helpful blog post so you can reach more people. The more people we reach, the more opportunities we have to grow our businesses.
- Let’s create amazing content
- Engage our audience
- Find more people that will benefit
- Save time
Just a little disclaimer that some of my links below are affiliate links. I only share products are services that I truly feel are beneficial and that I personally use. I mean, who wouldn’t like a little kickback for doing that? Don’t want to use them, no biggy! I’m only referencing them here in case you wonder what I use specifically.
1. Video – YouTube
The number one way I think about repurposing content is through video. I do this every week. I repurpose my blog post and create a video that recaps my topic. I post it to YouTube.
I try to keep my video content simple. I focus on my main points from the post. Most people that are watching YouTube videos don’t want to spend a lot of time on them. You need to stick to the point. So, if your content is long, figure out how to give them simple bullet recaps.
With video, I record myself in my office using a video camera (a Canon VIXIA HF4600 – which is now replaced with the 4700) and a lavalier mic (this works on your Smart Phone too!) as well as some LED lights. You don’t have to take it that far. I found an adapter for my tripod to attach my iPhone 6S + and that works just as well. Get the mic I mentioned, though – it will make the sound much better on your phone.
I typically edit these videos using Adobe Premiere, but you could use iMovie or something free on your computer, and upload them to my YouTube account. The beauty here is that you can schedule the video to go live when your post is scheduled to publish. I embed the video to my blog post as well. Doing this gives my reader an opportunity to watch instead of read.
2. Facebook Live (or Periscope – is that still a thing?)
I take advantage of Facebook Live each week in my private Facebook Group. Why? Because I can give those members that want more from me, more content.
I use this platform to share what’s coming up on the blog on Tuesday. It’s a sneak peek for them. Just like my YouTube video, I keep it simple. I give them a chance to chat with me and engage.
The bigger beauty of this is that I can engage them more throughout the week with extended content from that week’s post topic. And, did you know that Facebook gives preference to videos (especially FB Live?)
Even though your content might feel redundant, you will always be reaching new people that don’t read your blog. It’s not a big deal to share the same thing on each of these platforms. This emphasizes your personality even more because people see your face and can relate better.
3. Instagram Stories or SnapChat Stories
I’ve never been much into the SnapChat thing. Although their filters are kind of funny, and my nephew gets a kick out of them. But, I know that a younger audience prefers these methods. So, maybe try them?
What these do is allow you to share video in short clips that play one after the other. You could do a ten tips type story or anything like that. It goes with that whole video thing above; people are into that!
One way you could use this feature is to spread out your content for the week. So if you can break it down into seven points, you could do a story a day. Stretch that content!
But, I am considering switching gears and making it more about my weekly posts instead. I want to continue getting my content out there to new listeners.
Podcasts are simply audio recordings that people can listen to rather than reading. Usually, a good podcast shouldn’t go over 25 minutes because our attention spans are majorly short. But, if it goes over, that’s okay. Don’t sweat it.
Have you ever felt like you could talk about something more than you could write about it? Then podcasts might be your thing.
Podcasting isn’t hard. I use a Blue Yeti microphone and Skype with the extension, Ecamm to record my calls with whomever I am chatting with that week. I host my files on Sound Cloud (which I do have to pay for due to going over storage limits) and route the RSS feed to iTunes. Pretty easy!
If you’re going to do a podcast, be consistent. DO it weekly, and the same day each week.
Ever wonder what you should be sharing with your email list? How about your content?
Emails are an excellent way to expand on the point of your content even further. After all, you promised your email subscribers exclusive content.
Give your subscribers a story. Make it personal. Take that content and dive into a point that will give them some benefit. Then, link them back to your blog post if they want more.
Who cares if they read the post earlier in the week? That’s why expanding on one of your topic points is key. I use ConvertKit for my email system.
People love visuals. And, so does Pinterest! Here’s your chance to make your post visually pretty. There are a few ways that you could do this.
Infographics are an excellent way to repurpose your content. These do take work and are probably more time involved, but they are effective.
You could also create a list graphic – maybe it’s a checklist. For me, I’ve done a top fonts listing and that has given me more view on my blog than any other post ever has. I talk about the fonts in detail in my post, but the graphic has been shared on Pinterest thousands and thousands of times.
Tip graphics are another way to represent your content visually. If you’ve created a post that has several points, use this to create a graphic that has a primary message of each. Spread them out, and either includes them in your post or post them to social media.
7. Opt-in Freebies
Looking for ways to grow your email list? Perhaps you’ve heard that opt-in freebies, or content upgrades, are a proven method for doing just that!
You could take a post and create a worksheet, checklist, or a list of facts that your readers would want to download and print for their own use. In exchange, you get their email subscription.
For me, I’ve included these with blog posts on that topic; I just made sure that what I put in the freebie was exclusive of the actual post. People read your post, and they crave more. Give it to them!
I use Thrive Leads with WordPress to capture my leads. I LOVE IT! It’s so much better than LeadPages. And, cheaper too!
8. Social Posts
I’m super guilty of only sharing links back to my blog posts on social media. Why not expand and repurpose your content for these platforms?
Every week, you have a new blog post, right? Share these points of content every day of the week on social media. You can create a graphic (see #6) to accompany. But, make it personal and engaging to your audience.
Pick platforms that you’re going to commit to using. I have tried using Twitter, and I do still from time to time, but it’s just not for me right now. There is nothing wrong with this.
We were talking in my Facebook Group about how Facebook is penalizing people for using 3rd party apps to share to their pages. I don’t know if this is true, but it appears to be, even though Facebook won’t admit it. So I am scheduling my posts via Facebook instead of CoSchedule or Buffer for a while. I want to see for myself!
Think of social media as micro-blogging platforms. Get your message to more people.
9. New Blog Posts
As I’m writing this, I can think of about five posts I’ve written in the past that I want to redo.
So, why not re-write a post? You could edit your existing post to update it and reshare it. Or, you could make it better with a new post.
You have more experience than you did a year ago. This is your opportunity to revisit a topic and make it much better. Now that you know how to optimize, this is your chance to make a more engaging post.
Be sure to use a better headline. I use CoSchedule’s Headline Optimizer, and that makes a huge difference in my views. Then, make your post easier to read by using your H2 headers with your keyword in them. Finally, make your posts easy to read. Use bullet points and shorter paragraphs.
Are you ready to monetize your expertise? By now, you should have a good arsenal of posts under your belt. Surely there is something in there that you can expand upon and charge for it.
Ebooks are a much easier route to go if you ask me. They are not as involved as setting up video and having to make edits.
Creating a book can be as simple as using a word processing software platform, turning it into a PDF and selling it using one of the many ways I’ve mentioned before.
If you’re more advanced, you could design it using Adobe InDesign. I even teach you how you can use Adobe Photoshop to create smaller guides or worksheets in my course, Photoshop Your Biz.
The point is that if you want to sell an ebook or teach an e-course, you should be blogging about that topic a lot so that you can lead people to the paid product more seamlessly.
For my courses, I use LifterLMS plugin with WordPress. I accept payments via Stripe and Paypal to give my audience more options. I record my videos onscreen using Camtasia – sometimes using slides using Keynote to create them.
For me, switching from using a platform like Teachable to LifterLMS was a no-brainer. I was unhappy with not receiving my payments immediately. Sometimes I wouldn’t get paid for a student for 45 days. Plus, I have control over LifterLMS. It’s hosted on my site and gets people back to other areas of my website because my menu is there above each lesson. Plus, Teachable was too expensive in the long run.
If you’re selling a product, you should be doing webinars, too. These are great ways to help your audience learn something while leading them into your paid content.
And, you can repurpose your content into a webinar super easy. It’s not much different than turning content into a book. You’re presenting one way that they can take away a lesson from you.
This doesn’t have to cost you anything either. I use YouTube Live to host my live videos and embed the code on a secret WordPress page. You can even embed a free chatbox at the bottom to engage your audience.
I collect my emails for sign ups for these using Thrive Leads. I switched from LeadPages to them because it’s much cheaper and just as efficient. I love it! And, it’s on my site. For me, that’s more control.
I set up an email sequence in my email program, ConvertKit that allows me to communicate with my webinar attendees, so they don’t miss a thing.
Wait, are we at the end? So, challenges serve multiple purposes for you. Why? Because you’re able to provide expanded repurposed content, but also collect emails while also possibly going viral!
With a challenge, let’s say you’re blogging about Instagram for a few weeks. Why not create a challenge to help others have a better Instagram account? You can create a challenge that helps them to clean up their account or grow it.
Setting this up with your lead collecting tool, and using your email platform, you can create an email sequence, so it emails them every day with a new prompt.
I personally love challenges. They help me do better with my work. I’m following one about my Etsy store right now that has convinced me to take the host’s course. See how that works?
So, stop working harder trying to come up with new content all of the time. Use what you have, figure out ways to improve it, expand it, and reach more people.
Got suggestions for other types of content repurposing methods? Leave me a comment below and share your idea.
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