Ink Wilde
Paper Studio
Brand Identity + Custom Illustration
Wildly crafted stationery.
Ink Wilde Paper Studio creates classic and custom stationery designed to make everyday correspondence feel a little more special. With a growing collection of personalized notecards, gift tags, labels and paper goods, the brand needed an identity that could feel polished and established without losing its sense of personality and play.
The result is a colorful, illustration-led identity that feels charming, unexpected and just a little bit wild.
The Brief
Ink Wilde Paper Studio needed an identity that captured the charm of its custom stationery while feeling distinctive across every customer touchpoint. The brand should be whimsical and full of personality, with a polished look that still feels approachable.
The visual direction called for hand drawn animals, playful details, and a preppy color palette. It needed to work as a complete system, from the logo and patterns to business cards, thank-you notes, stickers, and packaging, so opening an Ink Wilde order would feel just as delightful as the stationery inside.
A Little Wild.
Building a visual world, not just a logo.
Ink Wilde's identity was designed to feel playful and imaginative while still giving the business a polished foundation it could grow with.
The wordmark sets a relaxed, creative tone, while the supporting typography and colorful palette give the brand structure and flexibility. From there, custom illustration became the element that brought the personality of Ink Wilde to life, creating a visual world that could extend far beyond the logo.
Meet the Menagerie.
A cast of characters created to give Ink Wilde its wild side.
The custom illustrated animals bring personality, humor and a sense of discovery to the brand. Each character was designed with its own quirky details and framed within colorful, decorative shapes that tie back to the larger visual identity.
Used individually or together as repeating patterns, the menagerie gives Ink Wilde a playful library of artwork that can continue to show up across stationery, packaging, marketing and more.
Like what you see?
This was the project for Ink Wilde...ready to work with me?