3 Ways To Humanize Your Brand and Why

When you humanize your brand – BOOM! It’s like fireworks. As a brand strategist, I get this excited feeling when my clients complete their branding exercises and discover how they humanize their brand. That lightbulb moment goes off, and it’s as if they discovered a new world! They are unstoppable!

 

In Case Reading Isn’t Your Thing…Here’s a Video 

I Failed at Businesses

If you’re a blogger or a business owner, you may be just like me. I have spent years working on building a business only to struggle to make it work continuously. It’s not fun to have to worry how you’re going to pay your bills or put food on the table.

But, giving up your dream of being in business for yourself isn’t an option (just yet). I have started up businesses but could never really maintain them. I felt hopeless. What could I be doing wrong?

You Could Be Doing It Wrong

Your brand is this remarkable thing that you birthed like a baby, so why isn’t it going anywhere? Well, are you only trying to sell something to anyone that will listen? Or, have you presented your story for developing your brand? It there a moment where you struggled and found something that worked for you? Can you wake up energized to tell the world about it?

If you’re not doing the latter, then you’re probably not building trust by humanizing your brand. It’s a must for success.

3 Ways to Humanize Your Brand

People need to feel connected to you and your story. They need to know that they are not alone in their struggles. They want your support and expertise.

So, how do you infuse more of you into your brand?

1 | Share Your Story

You need to share your story and share it often. What was your a-ha moment? Be sure to use it when you can. I don’t intend for you to go into long, drawn out details every time. But, if you’re writing about your product, explain how this solution helped you. Or, talk about it in your next webinar.

You need to share your story and share it often. Click To Tweet

We long for connection as human beings. Whether it’s an emotional connection or a personality connection, find it. For example, I sell a healthcare widget. I created this widget out of an experience of spending months caring for an invalid family member. Already, we can see there is an emotional message.

2 | Build Relationships

Build relationships with others. Sure, we want to make money at what we do. But, take the time to reach out to your buyers personally. If you’re a blogger that creates courses on social media, ask them what their pains are. Listen to them.

And, how can you humanize your brand with this? Well, chances are someone will ask you a question, and instead of saying, “here let me sell you this.” Talk to them. Offer to call them. Offer to point them to something that will help them. Explain how ou did something. Your connection with a handful of people means much more than selling one course to a stranger. Those people talk, and they remember you.

3 | Be You!

If you’re a quirky and funny person, don’t portray yourself as something other than that. Sure, some people prefer stiff and conservative bloggers and business owners – BORING – and that’s okay. They aren’t people that you want to reach in the first place!

Share photos of you and your real life from time to time. Talk about the things that make you happy. Be social. It’s okay not to be all business on Twitter. If you’re watching a tv show that blows your mind, talk about it! Have real conversations with people on social media.

Take My Brand Personality Quiz

Why Does Humanizing Your Brand Work?

Why do these things work? Easy, they just do. It’s not the 80s, and we’re not in the movie Wall Street. Gone are the days of stiff, corporate suits. More and more of us work for ourselves, at home.

By being more human with your brand, I can guarantee your connections will be more authentic. If someone can connect with you, they will trust you. People do business with those that they trust.

By being more human with your brand, I can guarantee your connections will be more authentic.Click To Tweet

For me, I learned a hard lesson. I wasn’t humanizing my brand. I put my eye on the subject matter and didn’t put out enough of myself. Now, I am honest with people when I talk to them. I talk about what works and what doesn’t.

Humanizing is why I do what I do. I felt the struggles, and I don’t want anyone else to do that. Let me save you the time, energy, and pain. I will admit when something went wrong, and I will gloat about the most excellent find that helped me.

My Challenge To You

Find more ways to humanize your brand with who you are and your personality. Download my Brand Audit checklist and learn more about how you can discover your brand message and target audience.