What if I told you that you could power schedule through social media in about 20 minutes per post that you write? Would that be a game changer for you?
When I started blogging, I found that it became more and more time consuming for me to manage my blog. I discovered that there were many strategies to be put in place to promote my blog, grow, and improve it.
I felt like I was no longer able to be a creative person, enjoying my art and design, because I was spending the bulk of my time trying to strategize how to use social media to promote myself.
It was daunting. And, frankly, I can see why many people would give up easily on their blogging career.
How Can I Power Through Social Media Without Losing My Mind?
Let’s say we’re getting ready to post this impressive article, as we do every week on Tuesdays (okay maybe I just do that.) We have this fabulous idea for a blog post. I mean, it rocks.
Enter CoSchedule.* CoSchedule is an editorial calendar as well as a social media marketing scheduler all in one. It’s going to shave a lot of time off of your blog sharing. I promise. Just keep reading.
I have tried using tools like HootSuite and Buffer to share my content. But, honestly, they were only helping me with a portion of my scheduling. I needed more. I wanted to eliminate other plugins and pare down my tools.
[Tweet “Power schedule through social media in 20 minutes!”]
Here, let me share my process.
CoSchedule Helps Me Optimize My Headlines
First off, I check the Google Keyword Planner Tool to see if there are focus words that stand out to me for the topic I am blogging. I want to make sure that I use the best keywords in the Headline of my post.
CoSchedule features the Headline Analyzer that scores your headline for perfect optimization. After I have written a few post headline drafts, I enter them into the Headline Analyzer and wait for it to let me know if I’ve got a kickass headline. Shown below, the green circle is a good rating on the Headline Analyzer for this post.
Scoring your headline with grades similar to those that you received in high school…I always strive for a “B” or higher. If we can write better headlines, then the chances of organic click-throughs to the post are going to be more frequent.
CoSchedule Is My Editorial Calendar and My Timer
Having the ability to plan my posts is a necessity. Gone are the days of having to use a separate editorial plugin or a spreadsheet.
With CoSchedule, I select the date I want my post to publish. In this case, on Tuesdays. And, I choose the time I want it to go live. I prefer 6 a.m. (I live in the Mountain time zone, and I want to go live early morning for most of my readers).
Here’s where it gets cool.
CoSchedule Is My Social Media Sharing Machine
Now that my blog post is written, and I have successfully utilized keywords throughout it, it’s time to start sharing content with the world.
You know that the more you share, the more chances your post will be seen by just the right people. But, who has time to be on social media throughout the entire day making sure you post to all of the best times for each social media platform? Not me.
Templates Are The Key to Shaving Time Off Scheduling Social Media
CoSchedule features Templates in their “Solo Marketing” plan. And, you’re going to have to upgrade to it if you want to shave off time. Yes, you can still gain many benefits on the downgraded plan, but the upgrade is the biggest win.
For each of my blog posts publishing on Tuesdays, I know just how frequently I want to share it on each network. Here’s my go-to plan:
- Tuesdays: Twitter (5x), Facebook (2x), Facebook Group (1x), LinkedIn (1x), Google+(1x), Pinterest (evening relevant boards)
- Wednesdays: Twitter (5x), Facebook (1x)
- Thursdays: Twitter (3x)
- Fridays: Twitter (3x)
- Saturdays: Twitter (3x), Facebook (1x), Pinterest (afternoon relevant boards)
- Sundays: Twitter (3x)
- Mondays: Twitter (4x)
CoSchedule also has “Best Time Scheduling” so it knows the best times to post on social media according to research and best practices. I love that it takes the guesswork out of this and speeds up my time spent on scheduling. I do not have to enter times manually to share unless I want to (yes, you have the ability to schedule manually.)
Back to Templates. I create a Template in CoSchedule that features my schedule I just shared with you.
The only manual work that I need to do now is to create Social Helpers for each post. Then, I simply apply the Template and it auto-populates with all of my manual Social Helpers.
Don’t read that wrong, though – Social Helpers are quick. Let me explain:
Social Helpers Are Your Friend
If I know I need to post on Twitter five times for promoting my post on Tuesday, then I want to have five different tweets written for it. For the week (if you’re counting) I have a total of 26 tweets. So I can cycle through my five different tweets to spread out the messages.
I created shortcodes in my Template. For example: tw-h1, tw-h2, tw-h3, etc. These indicate the tweet I’m referring to – and I keep it the same with each post. I’d use fb-h1 for Facebook in case you’re wondering. See the graphic above for reference. Set it up once, done.
Now it’s time for me to assign my tweets and Facebook posts to the Social Helpers. My first tweet is assigned the tw-h1 (so it matches the template), and I paste in my tweet next to it. I do this for my five tweets and two Facebook posts.
Writing my tweets, Facebook posts, and inputting them into the Social Helpers is what takes me about 20 minutes for each post. I want to write quality tweets and posts so that should take some time for you no matter what system you use. As you can see from the graphic below, that’s the only work I need to do for each post. Set up those and assign my template shortcodes. So easy!
I hit the button to apply the Template and it auto-populates all of my Social Helpers based on the shortcodes for the entire week based on what I listed above.
So I just powered through my social media sharing in 20 minutes. Boom!
What Does It Cost?
I know what you’re thinking. You are like, “Holly, it’s expensive and I can’t afford to budget for that.”
Well, CoSchedule doesn’t have to cost a lot because of their excellent referral program. For every referral, you convert you get 10% off of your monthly subscription.
Even better? Write a blog post about CoSchedule (kinda like this one) and you can earn 50% off your subscription for a year.
If it costs you a fraction of your income just to give you more time back to do the things you enjoy, wouldn’t you?
Why You Need CoSchedule to Power Schedule Through Social Media
The reporting features are gold. CoSchedule will now let you know how well your shares are doing. So if you want to reschedule it again after doing some fixes to your post, it’s easy.
Plus, you can boost some older posts and get more traffic back to your site. This post isn’t do as well on Facebook as it does on Pinterest. So, I would look at ways to improve it.
I use CoSchedule to share my weekly social media shares for other blogging articles I found interesting too. I color code using their handy calendar so I can see that I’m using each day as I had planned.
And, I set up my Facebook Group weekly engagement posts using the calendar. I’ve eliminated the need to use multiple apps to schedule my posts, use SEO planning, schedule my social media and review my analytics. The color-coding helps me easily see everything at a glance, or I can filter to see certain things. Love.
I have been able to reshare a post easily and get more exposure, thus increasing my pageviews and gaining more email sign-ups. That’s what this blogging thing is about, right? So, I will never let this gem, CoSchedule go.
Having everything in one place makes me feel more in control of my blogging and marketing. I’m sure you would benefit from CoSchedule and free up time to work on other things.
Want to see more? Check out this CoSchedule video!
*This post contains affiliate link for CoSchedule because it rocks my socks. And, I only refer products that I have tested and have been proven to benefit me.