Take it from this entrepreneur. You can do anything but not everything. If you’re struggling to grow your business take a moment to read about my experience and how to have a more successful business by simplifying.
I believe it took me nearly 20 years to figure out that I can’t do everything. Before I restructured my business, Holly McCaig Creative, I was trying to do a lot of different things.
I had to create clip art; I had to be a professional photographer, running a store of template downloads for photographers, I tried my hand at a magazine for photographers. And, I was doing branding work for others. It was discombobulated, and I was finding nothing was succeeding in the manner I had dreamed.
It was confusing to my audience.
Why You Can’t Do It All
When you work hard on things and not see the rewards of them, you have to come to the conclusion that it’s time to make a change. I see it all of the time with business owners. They don’t focus on one area of their skillset. They don’t make THAT area the best it can be – things are spread out in many areas.
As I update this post in August 2016, I have narrowed my focus even further. I am no longer offering brush lettering or illustration posts or tutorials. It’s a confusing message. It’s a much slower process to build a loyal following.
[Tweet “You can do anything but not everything.”]
In 2015, I started my simplification process. It became more recognizable to me as I was seeing people in business taking on too much. You begin to feel out of control with everything you need to do.
Nothing in my business was flowing right. Frustration set in. I took a look back in my many years as a business owner, and I saw the light.
Yes, you can do anything but not everything.
Then and there, I made the decision to cut out the crap. I downloaded a book on Finding Your Niche by Mariah Coz. Making the decision to let go of some of the things I enjoyed doing was hard. But, finding my perfect niche of teaching other people how to be creative badasses and how to grow their business just made sense for me.
The Pareto Principle Says
80 percent of your outcomes come from 20 percent of your inputs. So, why are we trying to make it happen from 80 percent of our inputs? Seems dumb, right? Make things work in your favor.
When you put in the work and commitment to your new focus, you can win and take back your life.
As I grow my business in this way, I am cutting the crap out. A lot of shit. Over the year I started slowly removing some items from my business. I needed to continue bringing in my income. Slower transitions worked for me.
And, guess what? THINGS ARE GROWING! FAST! I mean, I’m amazed that as soon as I simplified things I have seen an increase in the areas I shifted focus. And, you can too!
I have been focusing on areas of marketing along with course development that will free me from having to be on my computer daily.
When you put in the work and commitment to your new focus, you can win and take back your life. I am beyond happy, and I get to help other people, too. This is what it’s all about for me.
Three Things I Recommend If You’re Struggling
Have you found your niche? Are you finding that you’re too overwhelmed and not seeing the results? I recommend:
- Purchase “Finding Your Niche” by Mariah Coz – figure it out first!
- Join Facebook Groups that will help you grow in the industry you want to focus.
- Be Consistent – set a schedule and be consistent with your brand because you will attract the right quality of business.