Learn how to grow your email list with Pinterest. I owe a lot of my success as it relates to the growth of my blog and my email list to Pinterest. Once I became serious and strategically used Pinterest, I have seen weekly growth on my account and my blog traffic. 60% of my blog’s traffic arrives via Pinterest. That’s significant.
Pinterest is a Search Engine
For those that don’t know, Pinterest is a search engine. And, while many people think it’s just a way to collect awesome recipes, it can serve as a quick way to reach your target audience. Don’t confuse Pinterest with social media. It’s not. It’s a visual search engine to find things that matter to you.Pinterest is a search engine. Optimize your images and posts so people can find you.Click To Tweet
You Must Have Some Place for Them To Go
So, how do you grow your Email list with Pinterest? Well, first off, you have to have a blog and a great opt-in offer that gets people to sign up for your list. This post isn’t about creating that opt-in, or how to use email systems. You should have all of that in place before you utilize Pinterest to grow your list or blog traffic.
10 Steps to Create a Pinterest Account That Skyrockets Your Blog
Let’s break this down into 10 steps to create a Pinterest account that skyrockets your blog. Follow each of these, and you’re sure to gain traffic and email list growth.
1 | Set Up Rich Pins
What are Rich Pins?
Rich Pins are high-quality Pinterest pins that will indicate where the post is coming from with your website’s name and the favicon from your site. It’s like having a verified Twitter account (you see celebrities do this all of the time).
Rich Pins provide extra details, and there are multiple types of them you could have: Product Rich Pins usually indicate price (think shopping). Recipe Rich Pins will show recipe ingredients in the pin’s description. Location Rich Pins typically show a map. There are more, but you get the point.
Rich Pins will also give you higher visibility – they typically contain the metadata for optimization (see #6), so they can be indexed better.
How Do I Get Rich Pins?
Setting up Rich Pins is easy. You’ll need to determine what type of Rich Pin you will use for your site. Be sure to read about that on the Pinterest website. I use Article Rich Pins for my blog.
- First, add the metadata to your content for your Rich Pins type. You will need to copy/paste the HTML to your page’s head tag.
- Next, use the Rich Pins Validator – Add your URL of that post/page in the form field and click validate.
- Once you’re approved, your pins will be set for Rich Pinning!
2 | Clean Up Your Pinterest Account & Get On Brand
If you’re serious about Pinterest and your blog, you need to stay on brand always. Everywhere. This just means that your Pinterest account should only have boards that matter to the audience you’re trying to reach.
For example: if you’re a cook, your pins should be about cooking, utensils, shopping for ingredients. Get my point?
If your Pinterest has pins about fitness, but you’re a social media guru then get rid of it. You don’t have to get rid of it entirely, nor do you need to create a new account. Make those boards secret. You can still pin to them, but only you will see them.
You should also clean up your Pinterest account. Delete pins that aren’t going to any sites. This can happen when someone closes their blog or doesn’t provide proper redirects.
Use BoardBooster’s Pin Doctor to Find Missing Links
So how can you clean up your Pinterest account without it taking hours upon hours to click and check? Use BoardBooster’s Pin Doctor. What this does is analyze your pins and provides you with a report with pins that have missing links. It will cost money. I recommend picking the boards that matter to you and do them a little at a time if you have a lot. Note: I am giving you my affiliate link for BoardBooster. I will earn credits towards my account if you choose to sign up with them. Please note I only refer products that I love and think are valuable.
If the pins you are pinning aren’t getting repinned or any activity, or if the links to them are missing, Pinterest notices this. By pinning BETTER content that gets noticed, Pinterest tends to like you better. Pin Doctor may need 24 hours to report back to you, so run it, and then come back later to review the report and do any deleting of pins.
Manually Delete Pins
If you don’t want to use BoardBooster to help you with this task, you can pick one board at a time to master. If a pin has less than five pins, go ahead and delete it from your board. If you choose one board per month to work with this should be an ongoing maintenance task for you. By using the bulk editing tool on a board, you can select up to 50 pins at one time to delete (or move to another board).
Give a pin a few weeks to get some momentum before you delete it if it’s brand new. If it’s not getting pinned (and it’s yours), then look to see if you need to redo your graphic to entice people to check it out on your blog.
3 | Follow Like-Minded Pinners (or Their Relevant Boards)
The only way you’re going to find great content to share on Pinterest is to follow Pinners that share content you want your audience to see.
Pinterest isn’t just about you pinning your own posts. You look self-centered and spammy when you do that. You should be seeking out really great content that others are interested in, and mix your posts in with them.
You don’t have to follow a person’s entire account. Click on their profile and look at their boards. If they are branding properly, following their account may be an easier step. If they aren’t, pick boards that matter to you and your audience.
4 | Create a Board For Your Business/Blog (Loop These Pins Regularly)
You should dedicate a board to your blog, and it should be the first board on your account’s profile page. Everything you write about should be pinned on this board.
Yes, you can pin your content to other relevant boards as well, but having everything in one location is going to help someone reviewing your profile see what types of things you are writing about consistently.
Think about it, if you want someone to know you, make it easier for them to glance at your topics quickly. You’ll see that I have one board for my blogging business and one for my SVG business on my account. I have given up on creating cover photos for my boards because I use BoardBooster to loop my pins. With looping it will automatically delete the pin with the least amount of repins after a few days. Many times that’s my cover image. I was tired of constantly replacing these.
5 | Create Pinterest Graphics That Get Noticed
If you’re not on point with your Pinterest graphics, then no one is going to click. Your images need to be tall and visually pleasing. There are size recommendations (link here) and a 2:3 ratio is critical for expanded pins.
Use fonts that are legible and not over-trendy. You want people to read them on their phones (the smallest screen they might be using at the time).
Use bright colors vs. dark colors. Often these will stand out to people. I’ve tested multiple featured image styles on my blog and the ones that get the most pins are typically bright with lighter colors.
If you choose to use stock images, be sure to use images that don’t distract. Be sure to check out our site, Just Darlin’ Y’all for styled stock images that work great with Pinterest. My Pinterest images use JDY styled stock photos. Because they do much better, I’m updating all of my blog Pinterest graphics (and other social sharing graphics) a little each week until they all reflect this style.