Having a clear definition of your target audience is key to building your products and services. How many of you started a blog and just waited for something to happen? It didn’t, right?
In Case Reading Isn’t Your Thing…Here’s a Video
Why You Need a Target Audience
If you’re creating content because you think someone needs it, then you’re doing it wrong. Why? Because you aren’t listening to the people. You don’t understand what their needs are.
Once you define your target audience, then you can focus on their needs better. You can survey them and find out where they are struggling; what they wish they knew or could do better.
Then, and only then, can we create a product or service that meets a demand. You need a target audience because it helps us connect further allows them to trust our expertise.
How to Define Your Target Audience
Identifying your target audience requires multiple considerations.
- First off you need to make sure that you have expertise in a field that you can provide solutions. If you have been building websites for ten years with an emphasis in WordPress, then the chances that your audience can gainfully learn about learning how to blog or build a WordPress blog from you is high.
- Next, you should look at your current situation. What topics or concerns arise from working with your current clients? Is there a commonality or need there that you’re consistently seeing? Perhaps it’s all about how to correctly format SEO for each post that your clients are writing. Maybe you have a deeper desire to not only teach WordPress but emphasize on SEO using WordPress.
- Finally, identify who would gain from learning from you? Is it someone that is older? What about stay at home moms? As you’re identifying those people, can you think of specific solutions for each of these groups? For instance, teaching SEO tips for getting found for a stay at home mom might see a solution because it “helps them to build their side business as a blogger that shares coupon tips.”
Do you see how I got real specific there?Once you have figured out your target audience, it's up to you to provide content and expertise.Click To Tweet
How to Grow Your Target Audience
Once you have figured out your target audience, it’s up to you to consistently provide content and expertise for free to them. Can you commit to doing this at a minimum of once a week? If you can do more, then I recommend doing that. The more content you can provide as you’re starting out the more exposure you will gain.
And, it’s important to remember that your content should always provide a solution. As you build your following, it will take time. However, your knowledge on the subject you share with your target audience will pay off as you see your following grow.Your content should always provide a solution. Click To Tweet
What to Market to Your Target Audience
If you’re struggling with finding ways to create more content and get your content seen and marketing to your target audience, you’ll want to find new ways to do that.
Experiment with different mediums. Just because Suzy Sunshine does well on Instagram doesn’t mean you will. I recommend surveying your audience often. You can use TypeForm for free to email your mailing list or send out on social media to see what people want to learn and where they want to see it. Maybe they tell you that YouTube is a preference for them! Get on video!
It’s up to you to create content that your audience wants, not what you think they want. After all, we’re in business to help them, right?
Be sure to take the Etsy Makeover Challenge to learn more about finding your audience and niche in selling!
Got a topic that you’d love to see me share here on the blog? Leave me a comment below! I’d love to hear how your target audience has grown and evolved.