I’m sure that you hear or often read that you need a niche. How to find that niche may not always be as simple as it sounds. Maybe you don’t need a narrow niche, either. Despite all of the chatter and debate, I believe that going through some simple exercises can help you figure out how to find your blog niche, even if it’s simple or broad.
In Case Reading Isn’t Your Thing…Here’s a Video
What Is a Niche?
Let’s talk about what a niche is, actually so this all makes some sense to you.
The definition of niche is a place or a position in something.
Have you ever asked yourself what is your place or position in this world? It’s easy to say something like, “I’m an artist.” But what type of artist?Have you ever asked yourself what is your place or position in this world?Click To Tweet
I totally get what you’re thinking. As a creative person, it can be challenging to kick your ideas to the curb and focus on one area as your position. When I first got serious about my blog, I was focusing on digital marketing, building your blog, brush lettering, illustration and design tips. Feels a bit overwhelming.
I was serious about monetizing my blog. I wanted to provide courses, books and other things based on what I had spent years doing in my field. Once I stopped getting personal on the blog and focused more on my niche, I saw more traffic and income from it, even though it was still fairly broad of a topic.
Why You Might Need a Blog Niche
Niche bloggers or business owners stay on track and focused. By staying focused, this means your audience is on track and focused on what you’re writing and selling to them. If you’re selling macrame hangings, but you also blog about marketing and child care, you risk your readers giving up on you as they wait for you to come around to their topic finally.
I did this; I had a broad blog niche. I believe that’s why I personally never could grow my blog out of a slump. I shared everything I knew about design and art and business.
Recently, I decided to let go of the brush lettering and illustration side of things. Those readers weren’t interested in my business and blog marketing tips. But, I was. And, it’s making a difference in things like my email open-rates and my traffic.
So why might you need to find your blog niche? The more you write or provide services or products to a narrow field, the more of an expert you become. Being the authority in that area, as you can see, opens you up to more advantages. Then as you monetize your blog or business, people will be more likely to trust and buy from you.The more you write or provide services to a narrow field, the more of an expert you become.Click To Tweet
Think about it for a moment. Your favorite bloggers are probably sharing a narrow blog niche. So if you’re a graphic designer that wants to share everything they know about design, you need to tie it to your audience. If your audience is mommy bloggers, then figure out how your design experience can help them, and stick to it. An example might be how to create social share graphics that attract moms.
It might be hard to let go of things at first. I understand how you might believe that having the freedom to blog about whatever will give you a bigger audience, I am here to ask you just to try it.
Do Some Research To Find Your Blog Niche
Let’s do some exercises here to help you find your blog niche. These exercises may give you that a-ha moment, or leave you with more questions if you should put more thought into it.
Step 1 | Brain Dump
For the first exercise, do a brain dump and write down all of the topics that interest you. They should fit your strengths as topics that you have experience or education in them.
Get specific. Instead of writing, “I love painting and collage,” write it as, “I love painting” and “I love collaging.” They are two different things at this point. Don’t worry; we can combine them later.
Think about the things that make you happy and that you believe you’re good at doing. Don’t worry about being picky. Even if you aren’t sure you’d write about it, just include it in your dump. Don’t rush through this. In fact, take a few days to keep adding to your list.
Some examples might be:
- macrame wall hangings
- antique bargain hunting
- caring for senior pets
- drawing with cheap art supplies
Step 2 | Highlight The Best
Now, you should be able to look at your enormous list of ideas and start pointing out the topics that are the ones that make you happy and get your brain thinking of ideas. You should feel strongly about these and are confident that these are topics you could write.
Step 3 | What Value Can You Bring to Your Audience?
Next, take your list of highlighted topics and write out problems and solutions that might occur with them. Does one stand out to you more than another now? Are you having a tough time coming up with a way to provide a problem and solution that your reader may have with one of these highlighted topics?
Step 4 | How Can You Deliver or Monetize Your Topic
From here, you should also be able to come up with ways that you can monetize the narrowed list of subjects. Can you write an ebook, course, or provide a service for it? Can this be sustained and done long-term?
Write down these ideas that you might have. You should have a narrow idea that is sustainable and potentially profitable.
Step 5 | Make a Decision
If you believe that there is a passion for what’s left on your list of ideas, and you can infuse your personality into it, then you have a winner. You have your blog’s niche!Choose a blog niche that you feel you can make unique and provide value to your readers.Click To Tweet
In the end, you should choose a blog niche that you feel you can make unique and provide value to your readers. If it’s too broad, think about where your passions lie so that you can evaluate it more. Growing your audience is key so give them something they would want to read.