No sales. No visits. You want to know how to attract more buyers to your Etsy shop. There’s a way that is proven to work and you’ll be glad you used it!
How to Attract More Buyers to Your Etsy Shop
I don’t know anyone that starts out on Etsy and immediately becomes a huge success overnight. The honest truth is that it takes a lot of work, testing and experimenting, and having lots of patience to be successful on Etsy.
But there is one thing you can do right now that doesn’t have to cost you anything but your time. If you’re not doing this one thing you’re missing out on how to attract more buyers to your Etsy shop.
So what is it?
WAIT! Don’t go anywhere. I promise this will be worth it and I’ll explain exactly why!
Grab a cup of tea or coffee and learn how I’ve used Pinterest strategically, and how it drives the most traffic to my Etsy shop.
What is Pinterest?
Pinterest is a search engine. Did you read that right? A search engine! Just like Google or Yahoo. Most people confuse it with social media. It’s not. Don’t even put them in the same category.
You should be doing Pinterest as part of your regular marketing strategy. Then pick a social media platform you want to use strategically for your Etsy shop. P.S. you don’t have to do ALL of the social platforms. Pick one and be consistent. The world won’t stop turning because you aren’t on Twitter. Etsy will show you which social media platform is driving more traffic, so use that information in the stats.P.S. you don’t have to do ALL of the social platforms.Click To Tweet
To describe Pinterest: it’s a visual pin board for you to bookmark really great links. You pin a graphic visual for a link onto a board that you create. Followers see your super awesome visual pin in their feed (or the algorithm pushes it in front of someone) and they can re-pin it to their boards. It’s a great way to get your Etsy products out there at no cost to you.
How Can Pinterest Help You?
So, how does Pinterest help you?
Ever find yourself trapped down a rabbit hole of information? Maybe even on Pinterest? You click on one thing and find another thing and so on? Well, this is exactly how Pinterest can help your content be seen by a new audience and potential buyers.
Pinterest is one of the largest traffic drivers in the world!
And, over 2 million people are shopping via Pinterest. You should totally get in on that.
Pinterest is completely free and you should be taking advantage of this new reach. Gorgeous pins showing off your products will be seen. Those pins are linked to your shop (or blog) and that means direct traffic to your listings. BOOM.
How Do I use Pinterest to Attract More Buyers to my Etsy Shop?
To start I’ll talk about how you can use Pinterest for free without any tools. It’s not as easy and will be more time consuming. So keep that in mind. If you’re going to invest in your business, an automation tool for Pinterest would be the first thing I’d recommend. More later on that.
Brand Your Pinterest Account
If you have a website/blog, you can set up rich pins for your account as a business. Click here to learn more about that. https://hollymccaig.com/rich-pins-pinterest/
It’s important to make sure that your boards are relevant to your brand If you make jewelry as your Etsy business, stop sharing recipes on Pinterest. Make any non-relevant boards to your brand secret and pin those for yourself only.
I also like the idea of branding my boards with custom board covers that match. Here’s how that looks for my business here at hollymccaig.com.
Create Visuals for Pinning
It’s been proven that pin visuals that are tall get better traction. They will grab the attention they need. This is more than likely not the size you’re using on Etsy for your listings. That means you need to create additional images just for use on Pinterest.
I recommend creating 2 to 4 different Pinterest images for each listing. Why? If your pins start looking the same, Pinterest might ding you from their ranking algorithm. Pinterest wants to see variety from you so it doesn’t appear spammy.
For me, I am finding that creating different looking pins for a listing or a blog post is helpful. Some types of visuals are eye grabbing to some people while others may need something different to get their attention. Try testing out different options to see which ones are driving more traffic to you if you can.
Start with two templates. Brand them, of course to your colors/fonts, but make them look different. Then, insert your product image in each and save them.
Optimize Your Pins
With Pinterest, you can click the red + up at the top right of the screen to upload your Pinterest image instead of pinning directly from your Etsy listing. You want to use your new image here. Then, paste the link to your Etsy listing and save.
Pinterest will show your preview where you can choose a board to pin your new images. Be sure to include your first sentence of your Etsy listing that’s optimized in the description for the pin. This is going to help because you’re using that long-tail keyword that describes your product.
For additional pins, change up the description. Maybe re-write the first sentence, changing up the order of words, etc. The goal is to not be doing the exact same thing all of the time but continue to use your important keywords for searching.
By now you should realize how important optimization is everywhere. Don’t worry, it becomes second nature soon.
Also, Pinterest now allows hashtags! Use them here too!
Schedule Time to Share on Group Boards & Repin
Because you aren’t using an automation tool, you’re going to need to make a schedule to start re-pinning and posting to group boards.
The one thing I recommend against doing is bombarding the feed with all of your pins at once. That’s why automation tools are great. You can schedule things to trickle in during the day and week. This is why I think an automation tool is awesome.
If you are part of five group boards, plan to share your new blog post to one board at a time each day. So board 1 on Monday, board 2 on Tuesday, etc.
Create a schedule to work backwards and loop. Re-share old pins every week. Keep them in the loop and then delete the original if it hasn’t been shared more than say 50 times.
Pin at the best times of the day, not in the middle of the night. Automation tools like Tailwind help you see the best times for activity on your Pinterest boards. With a manual setup you may find yourself experimenting. And, if you post at the wrong time of day, Pinterest could ding you because it thinks it’s not that great of a pin. Damn you, Pinterest!
Looking for a great time of day to post? According to a post by CoSchedule, Saturdays are the best days to share from 8 to 11 p.m. and Fridays at 3 p.m. If you want to dive in, check out the post by CoSchedule. – and I love CoSchedule* for my blog, BTW because I can use their “best times to post” feature and my pins go up when they think it will be best for me. That link is an affiliate link, BTW because I heart it so much and I love to tell other people about it. I will get a discount on my subscription if you click it.
The ultimate goal is you want people to see your work so you can attract more buyers to your Etsy shop!
Need More? This Will Cost Though.
The thought of all of that manual sharing and re-pinning and scheduling has your head spinning for using Pinterest, huh?
Consider using a tool to automate your Pinterest.
This saved my life and it got me PHENOMENAL results on autopilot. It has been worth every penny. I share my favorite tools as an affiliate because I love them so much – that means I’m going to get discounts on my subscriptions if you click the links. I only share products/services I love hard and would recommend to you to use.
Using Tailwind to Automate Your Pinterest
Tailwind* allows you to schedule pins that strategically post throughout the day at the best times according to your followers. Honestly, you can’t do that manually without being on Pinterest 24/7.
With Tailwind you can build a schedule based on the best times and most activity on your Pinterest account. Fill up your schedule once a week and let it pin for you. You don’t blast the feed all at once.
I also love the Tribes feature of Tailwind. Check out my post here on how I use Tribes and join my two if they fit for you!
Using BoardBooster to Automate Your Pinterest
Like Tailwind, you can use BoardBooster* to schedule pins. However, I prefer Tailwind’s scheduling feature. It uses the best times features which I think has helped me a lot.
But with BoardBooster, the looping feature is the best! What it does is it takes your oldest pin on a board and re-pins it. Giving it life again is everything! And, you can set up de-duplication settings to remove a pin after so many days (I choose 5).
I love both platforms and have recently added BoardBooster back to my marketing strategy. For me, I’m in a position to be able to use both. If you aren’t. Try one to start. Most people prefer BoardBooster because it’s more budget friendly.
I’m currently testing GeniusPin and I have also tried PinPinterest. More on those in a new post!
Ultimately, Learning How to Attract More Buyers to Your Etsy Shop is the Goal
With Pinterest, my followers and my views have skyrocketed. As you can see, Pinterest drives the traffic to my shop! Facebook jumped for me this year because the link to a $1 file of mine was shared in a group. That hardly ever happens for me.
Whether you’re using a manual method or an automated method, Pinterest is a tool you shouldn’t be neglecting. Want to learn more about how to use it to the best of its ability? Check out this course by Melyssa Griffin called Pinfinite Growth. I credit her with helping me use Pinterest and drive more traffic than ever! Or, watch her free webinar to help you learn 3 strategies to grow with Pinterest!
Good luck with Pinterest! And, be sure to check out our Facebook Group if you haven’t already. I’d love to have you there to give you Etsy Seller support!