I’m a huge Pinterest addict, and I enjoy reading tips and tricks about how to grow your business. I have heard about the success that other bloggers have had when trying to grow their email subscriber list, and I knew that I needed to try this. This is how I grew my subscriber list by over 1000% in just five months.

Learn how I grew my subscribers by over 1000% in just 5 months with this trick!

Check out my new post about ConvertKit – the new email system I use and my thoughts on growing!

But let’s get real. If we want a true following of supporters we have to offer them something in return. So, here is How I Grew My Subscriber List by Over 1000%!

How I Grew My Email Subscriber List by Over 1000% in Five Months

  • I started by setting up a newsletter subscriber option using MailChimp. In the past, I’ve used other services, but it seemed like MailChimp offered a little more for me that would benefit. Plus I found lots of really easy to follow tutorials online. It was a no-brainer. Plus, MailChimp is free to use up to 2000 subscribers. Bonus if you’re trying to save a little bit of cash while growing your business. I currently use ConvertKit – check out my updated post here.
  • I committed to only send out my newsletter email once a month. I may have broken that rule once, but that was just because I forgot an important message in my monthly newsletter. I try to save everything for this one time send. It doesn’t clog up people’s inboxes this way, and they are usually more anxious to get my latest email. I may change the frequency of my emails in the future as my business shifts focus. Now, I recommend sending email weekly.
  • I guaranteed a free download every single month to my email subscribers. People want a reason to subscribe to you. If you are a social media expert, you send them free tips and advice or printable tracking sheets. As a creative person, I want my subscribers to benefit with either a free coloring page or an art print I made. It’s exclusive to my subscribers ONLY and no one else! I made it that way on purpose. It builds that message that they are in a secret type of club. Now, I provide exclusive content each week in my emails.
  • I posted my newsletter sign up on my website and mention it often in posts. I also tell my fans on social media that they can get “this month’s exclusive download” by signing up and not to miss out. I use content upgrades and optin forms on all of my posts now!
  • Every month I evaluate my growth and I’m amazed at the results. Yes, I’ve had a few unsubscribers – which leads me to explain to you how important it is NOT to mark our emails as SPAM. I don’t sign you up voluntarily. You sign yourself up for my emails. By marking them as SPAM, it hurts the chances of my email hitting other’s inboxes that do want it. It’s not good. Just unsubscribe and state that you just don’t want my emails anymore. No hard feelings!

How Do I Offer My Free Downloads?

I host my free downloads for my subscribers on MediaFire (I have a paid account) that allows me to see how many times that file has been downloaded. I love this! I can use that information to evaluate just what people want.

For instance, I have a higher download rate on coloring pages than I do anything else. So I can use that to determine if I want to offer more downloads of that nature. I also am using LeadPages to collect my emails so it pretty much automates my downloads and backstage access library too! I no longer use LeadPages for my opt-ins and instead use Thrive Leads.

What Do I Include in My Newsletter?

I will often share any new products I launched like my font or clipart. I will share any important blog posts I did that someone may have missed if they don’t read them regularly. Like, I’ll probably share this one in the November newsletter. Now I send a weekly email with advice that helps their business.

And, I will often promote one of my friends’ art that shared with me. I basically recap everything that happened that month. It’s easy to keep up with this because after the email is sent out, I simply duplicate that one and save it as a draft for the next month. All along that month I will then add to it as things happen. This way, before I send it out I’m not scrambling to determine what I forgot to include.

The Stats Don’t Lie

I started my newsletter in May 2015.  I had 85 people sign up that month all by sharing it on social media. I included the link in all my store listings on Etsy and Creative Market too. Then, in June I had 151 new subscribers bringing it up to 236. Yes, I grew 78% in one month.

I haven’t included any October numbers yet as it hasn’t finished. But, at the end of September, I had 994 subscribers. That takes me over 1000% growth since I started building my newsletter list. – as of the time of this post I have 1327 total subscribers!

I’m just a creative person trying to share my work with people that enjoy it.

Learn about how you should clean up your email lists so you continue to increase your open-rates here.

I’m just a creative person trying to share my work with people that enjoy it. I don’t abuse my newsletter and people can subscribe and unsubscribe at any time. I don’t take it personally. But, my growth here has proven to help me.

I see a bump in sales after a newsletter goes out so it’s doing something. And, the beauty of it is that I haven’t had to pay for my subscription service yet! Once I reach 2000 subscribers I will have to, but for now, this is a pretty good deal, don’t you think?

Check out my new post about ConvertKit – the new email system I use and my thoughts on growing!

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Holly McCaig

About Holly McCaig

Hey you! I'm Holly McCaig and I'm super excited to help you love and ROCK your Etsy shop. I will help you have an amazing online presence so you can build a strong business and attract more customers to your shop. Let's do this together! Let's connect on Pinterest or Instagram, k?

About Holly McCaig

Hey you! I'm Holly McCaig and I'm super excited to help you love and ROCK your Etsy shop. I will help you have an amazing online presence so you can build a strong business and attract more customers to your shop. Let's do this together! Let's connect on Pinterest or Instagram, k?

4 Comments

  1. Miss LucyLucy on January 20, 2016 at 3:30 pm

    Hi Holly, I just started really getting into my newsletter this year. I already have a following but I hope to capture their interest using what you’ve mentioned above. Wish me luck!

    • Holly McCaig on January 20, 2016 at 3:58 pm

      Lucy, be sure to check my post next week on how I do my content upgrades with a Photoshop tutorial. Should give even more insight!

  2. ren on June 9, 2016 at 3:29 am

    time is of the essence and as a creative it is so difficult to get the balance

  3. Joan mouton on June 28, 2016 at 3:45 am

    I love the website and am very keen on tips and health ideas, up cycling gardening etc. I would like to start with this and add a life story blog at a later stage. I need ideas to get started but love yours. Thank you.

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