So, you’re here to see how I grew my Instagram in 30 days, right? That’s correct, 30 days ago I set myself up to try and improve my Instagram by posting a challenge that I welcomed you to join as well.

So, you're here to see how I grew my Instagram in 30 days, right? That's correct, 30 days ago I set myself up to try and improve my Instagram by posting a challenge that I welcomed you to join as well.

The Instagram Challenge

When I started this challenge for myself I really had no set of numbers that were realistic that some genius in the Instagram world told me to follow to help grow my Instagram. I pulled some numbers out of my ass and said, let’s try this! I know now that it was unrealistic for me, and I will explain why.

Yes, it can work. I’ve seen people say they grew their accounts by 500 in a month. But those people were die-hard committed to sharing, liking and commenting every day in a massive way.


So, you're here to see how I grew my Instagram in 30 days, right? That's correct, 30 days ago I set myself up to try and improve my Instagram by posting a challenge that I welcomed you to join as well.

What I Did

I made sure to create a consistent and cohesive Instagram feed, as you can see. I focused a lot on my brush lettering, and I utilized a color scheme that was in line with my brand, but also visually pleasing.

I also made sure to set up a page on my site for Instagram visitors and I am seeing conversions from it!

In the end, I’m MUCH happier with my feed. I carefully think about what I’m sharing and curate it to look like my brand. I’m not posting random shit. This account is purely for business use and I enjoy how it’s growing.

I challenged myself to a 30-Day Instagram Challenge to grow my account. See what happened to me during this time that hindered my growth goals, but still helped me gain new followers and more engagement! Plus, I have a much more eye-pleasing feed!

Things Happen & This Was What Happened To Me

The day after I started my challenge I wound up in the hospital having emergency surgery to remove my gallbladder. This is not the way you want to start a challenge to grow your account! I knew that I wanted brush lettering and beautiful colors for my feed, and I was not going to be able to do this.

When you’re laid up in the hospital and then in your bed, where it’s near impossible to sit up straight without being in pain, the last thing you want to do is brush lettering!

I pretty much thought I’d give up and chalk it up to another failure. But, I shared a black and white image from my hospital room, looking out at the Rocky Mountains, and I told myself I could do this. It may not look like what I had hoped for my goals I had set for myself, but I was still going to engage and post.

I was sure I wouldn’t get 200 new followers, even though I do believe this is possible. And, I had no idea if I’d reach my engagement goals.

The Results

When I started the challenge these were my stats:
Followers: 401
Following: 238
Most Likes On an Image: 90
Followers that Like My Photos: 4.41% (going by the lower number average)
NonFollowers that Like My Photos: 10.12% (going by the lower number average)

While I was down from the surgery, Iconosquare changed on me, and I never got my pro account setup, so I had to sign up again under their new format (bleh) – and I couldn’t find where to get the last two stats. Bummer. So I just inserted some different numbers to track here. D0 you use Iconosquare? Can you help me find those numbers?

And, 30 days later my stats for growing my Instagram:
Followers: 594
Following: 433
Most Likes on An Image: 112
Love Rate: 10.35%
Engagement Rate: 11.01%

Follower Increase: 48% growth or 193. Being in the hospital and sick and missing my 200 mark by just 10 isn’t so bad!

One thing I learned is that Instagram users are really fickle. They will follow, unfollow and refollow often. Or, they unfollow out of nowhere. Such a yo-yo, I’d gain 5 followers one day and lose 2, then I’d gain 1 follower and lose 3. It’s weird. Using the InsTrack app I would check my unfollowers on a daily basis and just unfollow back. I want a manageable stream anyway.

Where to Go From Here to Grow

I think for now that I’m just not sure I want to go that die-hard and to grow my account. I put too many pressures on myself as it is. I am not in a place to afford a virtual assistant or social media manager. Everything I do is done by myself, as a solopreneur.

I will continue to post relevant content and a cohesive feed. I also intend to engage and like photos from everyone that likes mine, plus a few from hashtags I use as well as those in my stream. But, most importantly, I want to comment more on other Instagram images that I feel a connection to and love. In the end, I love that my feed is pretty and that I’m attracting the followers I want. As with my email list, I know that it’s not about having tons of Instagram followers, but more so about engagement, and reaching my target audience.

So, what were your results? Did you keep up? What are you doing now to grow your account?

If you’d like to take my challenge, be sure to read over the recommendations to follow and get your Instagram feed all purty!


So, you're here to see how I grew my Instagram in 30 days, right? That's correct, 30 days ago I set myself up to try and improve my Instagram by posting a challenge that I welcomed you to join as well.

Holly McCaig

About Holly McCaig

Hey you! I'm Holly McCaig and I'm super excited to help you love and ROCK your Etsy shop. I will help you have an amazing online presence so you can build a strong business and attract more customers to your shop. Let's do this together! Let's connect on Pinterest or Instagram, k?

About Holly McCaig

Hey you! I'm Holly McCaig and I'm super excited to help you love and ROCK your Etsy shop. I will help you have an amazing online presence so you can build a strong business and attract more customers to your shop. Let's do this together! Let's connect on Pinterest or Instagram, k?

2 Comments

  1. Marylin Anne on June 10, 2016 at 6:47 pm

    This is so great to know. Love your quick wit and honesty. Wish I could manage all this! LOL

    • Holly McCaig on June 11, 2016 at 8:07 am

      Hi Marylin. It’s definitely a challenge. I think that’s why I do better when I focus on one thing more intensely at a time. I think people that are truly successful at all social media outlets probably have assistants! LOL

Leave a Comment