If you’re struggling to find content ideas for your blog, I’ve got your back! When I asked my email list to talk to me about their struggles, coming up with new ideas for blog posts was the most common response.

If you're struggling to find content ideas for your blog, I've got your back! When I asked my email list to talk to me about their struggles, coming up with new ideas for blog posts was the most common response.

In Case Reading Isn’t Your Thing…Here’s a Video 

Find Content Ideas for Your Blog Needs Focus First

Let me ask you this:

  • Have you found your real target audience?
  • Are you having a tough time letting go of some of the broader topics you have been covering?

If you’re struggling to grow your business, this could be your problem. The first thing that you should do is make sure that you have a niche that works. And, by that, I mean, are you focused and do you have a solution for your target audience each time?

If solutions aren’t something you have first, you’re going to need to do a lot of research and get some clarity about your brand. You can download the free Brand Clarity Workbook that I have available right here on the blog if you want to work through that (it should pop up in a window or be at the bottom of this post.)

If you’re struggling coming up with topics, then you may need to re-evaluate your niche. It’s one of the reasons I moved away from talking about brush lettering on this blog. I love doing it, but I didn’t have endless ideas that made me passionate about writing.

Want more help and support with your blog topics? We’re talking about this in our Facebook Group called Brand Clarity? Want to join? Simply, enter your info below and you’ll get an invitation with a link to join it!

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Schedule Brainstorm Time to Find Content Ideas

I sat for about two hours one evening brainstorming and researching ideas. I came up with 50 blog post topics. I’m set for a long time! To do this, you need to make sure that you don’t have any distractions.

How I Find Content Ideas for My Blog

Here’s how I find topics that are within my niche and you can follow this same method:

Facebook Groups

Join Facebook Groups relevant to your niche. Is your niche on DIY? Or is it on saving pennies? Seek out groups that house your target audience.

Once you’re in, look through all of the posts inside it. Are people asking questions that you can answer in a blog post? Are you being inspired by what people are talking about in here? This method is how I get the majority of my topics. GOLD!

Survey Your Audience

Ask your readers. I emailed my list to ask them what their struggles were, and I got a lot of great ideas in responses for future blog posts. Your readers are your target audience. Listen to them! Help them!

One way you can do this is to use a free survey. Typeform.com lets you create surveys. However, I often ask my readers multiple choice questions to ensure that I get responses. For some reason, people don’t want to spend a lot of time filling in blanks. But, leave one big blank and ask them what their pain point is.

Topic Generator from HubSpot

Have you even heard of this? If not, go now to HubSpot! It’s not perfect, but you’d be amazed at some of the blog topics you could come up with for your readers.

I know that the sweet spot for getting more traffic is to blog frequently. That may not be easy. I know that for me when I try to blog more than once a week, everything else suffers. So, I commit to blogging weekly. If you can do that, then take your list of new ideas to blog about and put your content on your calendar.

Repurpose Your Content for New Posts

In the video, above, I mention repurposing content. I didn’t post about that here on the blog originally, so go up and watch if you are just reading!

Are you struggling with trying to find content ideas, too? Leave me a comment down below and let me see what I can do to help.
Holly McCaig

About Holly McCaig

Hey you! I'm Holly McCaig and I'm super excited to help you love and ROCK your Etsy shop. I will help you have an amazing online presence so you can build a strong business and attract more customers to your shop. Let's do this together! Let's connect on Pinterest or Instagram, k?

About Holly McCaig

Hey you! I'm Holly McCaig and I'm super excited to help you love and ROCK your Etsy shop. I will help you have an amazing online presence so you can build a strong business and attract more customers to your shop. Let's do this together! Let's connect on Pinterest or Instagram, k?

1 Comment

  1. Karla @ Travellersoul76 on January 6, 2017 at 8:52 pm

    These are excellent ideas Holly!

    I have not yet surveyed my readers but will give it a try.

    Yes, there are great ideas or blog topics you can see on FB, if you truly pay attention.

    Repurposing previous content is also a great option.

    Many thanks for the inspiration 🙂

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