Creating your first ebook for profit doesn’t have to be as intimidating as it might feel. If you have an idea that you believe address the frustrations of your audience, you should explore that. Determining if your idea is profitable should be the first thing that you do. Let’s discuss!

Creating your first ebook for profit doesn't have to be as intimidating as it might feel. If you have an idea that you believe address the frustrations of your audience, you should explore that. Determining if your idea is profitable should be the first thing that you do. Let's discuss!

My first ebook was delivered with my course, Becoming a Brush Lettering Badass. I had written my ebook before I created the video and slide content for the course.

For me, the ebook was the simpler approach to developing an online course. I could ensure that I had everything spelled out in written format that made sense to me and my audience.

If you’ve been exploring the idea of creating an online course, you may want to consider writing an ebook first. Tackling a simpler info product can help you keep costs and time at a minimal amount compared to course development.

Would You Rather Watch?

Step 1 in Creating Your First Ebook for Profit

I am writing this post in three parts. I wanted to make each chunk of content more easily absorbed without the overwhelming feelings. In this first post, we will explore your topic idea and set some goals.

Coming Up With A Topic Idea for Your First Ebook

Before we can even start writing our first ebook, there needs to be a topic that we can consider ourselves as experts:

  • What skills do I have that I could teach?
  • What have I done recently where my topic has benefitted me?
  • What do I wish were available to me when I first started?

To explore this area even further, you could:

  • Review blog posts you have written that have been popular.
  • Survey your email list or your Facebook Group.

Identifying Frustrations & Who Will Benefit for Your First Ebook

You should already have a pretty solid niche for your business if you have branded yourself correctly. If you haven’t, do it. It’s critical to your growth to be talking to the right people all of the time.

Hopefully, your new ebook will be geared towards those people as well, but we should certainly define that further with our info product. To truly grab their attention, we need to address a few things.

  • What are your audiences current frustrations on the topic? These should be things that you know that you can address in your ebook.
  • Then, explore any hesitations that they might have in purchasing your new ebook. It’s important that you have all of the answers to these possible hesitations.
  • And, finally, what mistakes might they be making causing them to fail at this topic? Be sure to have these determined.

All of these frustrations and hesitations should be part of your selling plan.

Setting Goals & Planning Development

Now that you have all of the proof that your new ebook is gold, it’s time to start setting goals and plan the development of your new info product.

  • Have a launch date in mind, but be flexible as you move into outlining your topic and consider any promotional events like webinars.
  • If you have a price point in mind, set a goal for how many you want to sell in the first month of launching your product. Write it down. Having these goals in writing will help us to stay accountable.
  • Push yourself to step out of your comfort zone and try to do at least one webinar where you can teach something beneficial from your new ebook to your audience. By hosting a webinar, you have a captive audience that has gained trust in your topic expertise so that you can sell your new ebook to them.
  • Create a calendar and start setting dates for each task involved in your development. I recommend using a tool like Asana to do this because you can quickly set up boards and move tasks around as you develop your new ebook.

If you haven’t nailed down your niche and target audience, I do encourage you to do this before you go any further. You can download the Brand Clarity Toolkit for free to help you do that.

This first phase of creating your first ebook for profit is time-consuming. Go into this project with that understanding and carefully take the time to work these steps before you even start building content. Next, I’ll be sharing how we create our ebook from the steps of outlining to design. And, we’ll cover delivery methods.

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Got any questions about this process so far? Leave me a comment below, or consider joining my Facebook Group – Brand Clarity and get support as you build your business and blog.
Holly McCaig

About Holly McCaig

Hey you! I'm Holly McCaig and I'm super excited to help you love and ROCK your Etsy shop. I will help you have an amazing online presence so you can build a strong business and attract more customers to your shop. Let's do this together! Let's connect on Pinterest or Instagram, k?

About Holly McCaig

Hey you! I'm Holly McCaig and I'm super excited to help you love and ROCK your Etsy shop. I will help you have an amazing online presence so you can build a strong business and attract more customers to your shop. Let's do this together! Let's connect on Pinterest or Instagram, k?

2 Comments

  1. Kristin Brause on March 13, 2017 at 11:52 am

    I saw a tweet of you today on my Twitter account and now I found you again on Pinterest. Funnily enough I am just about to start writing my first ebook:) The universe, ey? Kris

    • Holly McCaig on March 13, 2017 at 12:54 pm

      WOOHO! That’s so awesome, Kristin! Let me know if I can help in any way! Your blog is pretty rockin’! Stay in touch!

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