Get more Pinterest views and repins by using Photoshop to design graphics for your blog. Want to stand out on Pinterest? Want to get more Pinterest traffic? Learn how to create blog graphics using Photoshop that get pinned and repinned and make your Pinterest pins go viral. This graphic design tutorial will make your images look amazing on your blog, brand you, and be what you want to use to stand out on Pinterest to drive traffic back to your site.
Scroll down to grab my Blogger’s Toolkit with free Pinterest templates and stock images.
Video Instruction At the Bottom
Your image width should be as wide as your blog content section. So if that’s 800 px wide, then make your image this size, wide. Blog images should fill the content space of your blog for cohesiveness. It also adds to a more polished brand.
How can you tell how wide your content area is on your blog? Go to your blog online through a browser (I use Chrome), and right-click on an element. Choose Inspect from the pop-up menu, and then use the arrow/select tool to hover over your main content. It should show you just how wide your content area is.
For example, mine is 700 px, so I size my blog images to this width. There is no need to size your images bigger than what your blog content area can handle. That will just place a large load on the site and slow down things for your readers.
Start A New File in Photoshop
For this first step, I am going to make my blog images 700 px wide and 1000 px tall. Taller images on Pinterest read better and give you plenty of room to include a photo with your text on top of them. You can always adjust this later. I recommend that once you have a template you like, make a few variations of it for variety, but also keep consistency like the size and colors for brand cohesiveness.
Choose A Photo
For this example, we’re going to use a stock photo in the background. Try using images from Styled Stock Society. Her monthly images subscription is one of the best! I’m going to choose a wide-width photo for this example. It’s okay if the stock photo you choose is horizontal. It’s easier when they are vertical, but make sure it’s not too busy for the words that will be on top of it. Keep things simple, and photograph something of your own if you’d prefer.
Drag Your Image to the Blank Photoshop File
I have both the stock image, and my blank Photoshop file open next to each other. Using the Move Tool (V shortcut), I will click on the stock image, and drag it over to my blank Photoshop file and release. Of course, it’s going to be too large, but we’ll first rotate it and then resize.
To rotate, go to Edit/Transform/Rotate and then rotate 90 degrees. Finally, resize by choosing Edit/Transform/Scale and then scale until the image fits your document nicely. For a demo on this, be sure to watch the video below so you can see how I do this. Here’s how I rotated and resized my image onto my blank Photoshop file.
Add Your Gradient Layer
You want your readers to be able to read the text for your social message clearly enough that we can see the image behind it, but not soo much that it’s distracting. I see this all too often on Pinterest, and it drives me a little bit batty. If you’re struggling with this, then go back to the drawing board. Choose a different image.
Start by selecting from the Photoshop menu: Layer/New Fill Layer/Gradient. You should have a new dialogue box to set up the gradient colors and where you want the gradient to start and stop.
On the dialogue box, click on that gradient that shows up in it. That will open up another dialogue box where you can then click on one of the little indicators on the bar to change the colors. Slide them back and forth until you’re happy with how much of your image is covered. Don’t worry if you can’t see through to the picture. We can fix that!
Next, after you’ve chosen “okay” and it’s just your image again that’s on the screen, you can adjust the opacity of the gradient layer until you’re happy. Remember, you want enough solidity that text looks okay on top of it! I am choosing 80% for now. I can always adjust if I need to after I place my text on the file.
Add Your Text Above the Gradient Layer
Next, add your blog title text on top. Keep them consistent! Vary the font size, and try to avoid using more than two different fonts. Remember, if someone is reading this on their phone, you want them to be able to read it clearly! For my example, I’m using Open Sans.
I am placing emphasis on the word PICTURES, so it stands out. The line of text above and below it will be the same size. And, for a little bit of interest, I’m adding a horizontal divider bar to it.
Be sure to add your blog link or logo at the bottom! Always be branding! So as you can see it’s easy to read the blog title, and still see the image of the camera behind. Using your brand colors for gradients gives you more cohesiveness and recognizability when people see your images pinned!