I’m going to help you learn how to choose the right Adobe software platform for you and your business needs. Too many times I see people using one platform only. While that may be okay and get the job done, there is a reason Adobe has created multiple platforms targeted to specific job needs. Take a look and see which one you might want to invest in for your business.
I have been using Adobe software since I was in college, back in the early 90s. I have seen their software get better and better. They do a great job with giving designers just what they need to make their work not only look great but help them do the job quicker.
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Three Adobe Software Platforms You Might Need
While Adobe offers quite a handful of software platforms, the most commonly used by graphic designers are Adobe Photoshop, Illustrator and InDesign. I will keep this post focused on those three packages so as not to be too overwhelming. You’ll find that all three of these have distinct uses.
Adobe Photoshop is probably the software package you are most familiar with. It’s the industry standard for image editing. Photoshop works with raster graphics. These types of graphics can be greatly detailed, but they can’t be resized larger than the original format. With Photoshop, you’re dealing with pixels. You just don’t want to create a logo or graphic in Photoshop because the quality can never get better and you can never resize it larger in any way.
Adobe Illustrator is the program for creating vector art. This type of art can easily be re-sized without losing detail (unlike Photoshop). Typically, Illustrator is used to design logos and other graphics like clip art. If you’re wanting detail and hoping to be able to give service industries your logo to use (say for t-shirts, or embroidery projects) you’ll want Illustrator to be the program used to create your project.
Adobe InDesign is the program you would use for page layout. You would use it if you were designing a magazine, brochure, newspaper, or projects that are heavy in typography. What’s great about InDesign is that is has evolved into an ideal platform for creating ePubs and various online documents that can be converted into PDF format, such as a tax form, that can be filled out on the computer. What makes it great is the master page function. Setting up page numbers as well as headers and footers makes it the go-to for large documents.
Can I Use One Adobe Software Platform For All Of My Needs
Well, I guess. but only if it’s financial reasons holding you back from using all three. As I stated clearly in each platform description above, there may be issues you encounter because your project was created in a bad platform choice. Seeing people create large documents (say more than two pages) in Adobe Illustrator makes me cringe. There is so much more flexibility and time-saving features if you use Adobe InDesign for that reason. And, your printer will thank you for making their jobs easier. Not to mention, they may charge you fees for design services if they have to do more work on their end to get it right.
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Photographers may only need Adobe Photoshop to get the job done. If they are outsourcing things like marketing materials and only doing photo editing and manipulation, then they should be fine with just Photoshop. However, if they are looking to do more marketing materials I would recommend Adobe InDesign be added into their tools.
Bloggers will probably find a good benefit to owning Adobe Photoshop to edit their blog photos. If their photos are posted online, then adding text to them using Photoshop shouldn’t be an issue for them. However, if you’re wanting to create free printables such as art, then get Illustrator. Creating your artwork in it means that you can offer it in multiple sizes. It’s super easy to give your final art to the reader as a PDF.
Planners that want to create their own inserts for the pretty binders will find that having Adobe InDesign as their main tool so much more beneficial. Creating stylesheets for consistency in their design will save so much time. Especially if you’re creating forms and tables. Having Adobe Illustrator could be helpful if you want to draw some cute stuff, or purchase clip art to add to your design pages.
Save Money By Subscribing to Adobe’s Creative Cloud Option
What if I can’t afford them all? In the end, you have to weigh in on what you’ll be using the software for and can it be beneficial to your business. The great thing is that Adobe offers a cloud option for purchase in their software. You don’t have to fork out the hundreds of dollars to buy one package like in the past. Now you can pay a monthly subscriber fee to get your software. The beauty of that means never having to upgrade when a new version comes out. You automatically get it.
For as little as $9.99 a month you can just get Photoshop and Lightroom. If you pay for your plans annually then you save more as well. Do the math and determine what works best for you. Though I promise it will be a great investment to use the right software for the job.