Instagram is certainly on my brain as I strive to achieve more engagement from my viewers, but also to engage more with other Instagrammers. I tend to be a post and forget kind of person and that’s just not cool. As I challenge myself to grow my Instagram, I thought I’d share three ways to brand your Instagram to help you have a more beautiful and cohesive Instagram feed.
When you look at your favorite Instagrammers’ accounts what is it that you notice about them? Write down these things and ask yourself if you notice anything about them that screams consistency? Or better yet, their brand?
My favorite Instagrammers tend to post a lot of clean images with beautiful and consistent lighting. Everything is bright and simple. I strive super hard to be like this. But, being consistent and working to make sure your brand shows in your Instagram feed means you have to give it careful thought and not just post all willy nilly when the mood strikes.
By batch shooting your images, you’re sure to make sure that you have a handful of images that have the best light, feel consistent in look because you shot them at the same time, and give you the opportunity to actually plan the message that you wish to share with your viewers.
What You Must Do To Brand Your Instagram
- You have to plan out from the beginning what message you’re wanting to portray in your images as a whole. Is it to be a motivator? Are you wanting to just show your beautiful and colorful life full of similar colors? Is it a product you’re showcasing? Start taking into consideration what your brand message is if you haven’t already done this. Write down ideas for what you could share regularly (product shots, behind the scenes, quotes, etc.)
- Figure out a style and test it out to make sure it works for you. You may love that bright and clean look with gorgeous white backgrounds, but maybe it doesn’t work so well with your country home decor. Believe me, once you figure it out, you’ll know! Find the best place for the best light in your location if you’re shooting natural light, and try different placements and angles for your photo props and positioning of your camera.
Once you have those things figured out you can start with developing your consistent branding of your Instagram feed. I came up with three things that you can easily start using now. So let’s start branding! Oh, and follow me over on Instagram!
What’s Your Brand Personality? Take the Quiz.
1. Brand Your Instagram With Color
If you aren’t Instagramming your business, and you don’t have a brand color palette then you’re going to have to take some time to figure out what color scheme you’d like to use. This doesn’t have to be a direct interpretation here. I mean, look at what you want to shoot. Are they soft pastels? Do you find you’re photographing gold shiny objects quite a bit? Is this something you might consider as part of your brand identity?
Here you can see that I incorporate my colors of my brand in my brush lettering quotes that I create as well as when I can in photos that I take.
If you’re already in business and you have a brand color palette, start using it! Not sure how to incorporate it? Use it in things like quotes or by bringing them in with accents like flowers or other small objects. The idea is to thread your colors into your feed so it’s as consistent as the rest of your brand.
- Home Decor
- Clothing & Accessories
- Stationery Items
2. Brand Your Instagram With Consistent Lighting
You don’t have to spend a lot of money on fancy lighting, but if you can afford it, and you’re dealing with really bad lighting in your location (think gloomy apartment with no good window light) then go for it! This continuous lighting kit* is reasonably priced.
The most important thing is to try and photograph your shots during the same time of the day and location. If it’s your sliding door to your backyard, batch shoot about a dozen photos at a time so you only have to move that table out of the way once. You’ll get consistent lighting because you’re setup isn’t really changing much.
These images were all shot at the same time in the same location on my white desk near a window in the morning at about 10 a.m. where I seem to get the best light.
Also, shoot in manual mode! If you’re using your DSLR learn to shoot in manual so you can slow your shutter speed down and let in a bit more light to your sensor. Not sure how, or where to start? I got ya covered.
3. Brand Your Instagram With Your Message
This is your niche. If you’re sharing things that are about empowering women you probably wouldn’t photograph your dinner? Or maybe you would? Before you shoot you should be asking yourself, “how does this fit my brand?”
These shots all relate to my business because I’m either showcasing a course (brush lettering), talking about what’s on the blog, or sharing a shot of a free download I have available.
This is the part where I mean you have to think out your shots. Do they work? Are you posting whatever just for the sake of posting or impulse posting? Brand your photos with a consistent message. Determine what that is and you at least have some direction when you batch your photos or messages to share on Instagram.
Want to Grow Your Instagram?
I’m doing a 30 Day Instagram Growth Challenge where I am doing more to be engaged and get more engagement on my own posts. I’m following these steps for branding as well. If you’d like to join me, click here and then download the free Instagram Challenge Tracker that I put together to make it easy to check each day as you follow through with it.
Whatever you do, make sure that if you want to sell something whether it be your services, information, or a product you have created, and you’re using Instagram for your business, decide now that it’s time to separate the personal from the professional and start branding (unless you can do both together seamlessly).