Adding pretty images to your blog sure can make a long and boring post of just words and words that much better. But, did you know that when you use images within your post that have text related to the image, it will rank better for your focus keyword? Here are 3 tips for better blog image optimization you should consider.
3 Tips For Better Blog Image Optimization
Naming Your Files
If you’re using a focus keyword via Yoast SEO, then you know that a keyword or phrase needs to be used throughout your post. It also should be used when naming image files.
Avoid using the standard default your camera assigns your images. Search engines crawl your images just as much as they do your text. So, giving your image files descriptive names that also match your blog post’s content is important.
So, if my keyword for this blog post is: blog image optimization, I would probably name my photos: better-blog-image-optimization-for-seo-01.jpg and so on sequentially depending on how many images I have in this post.
Obviously, the more detailed your subject is, the more accurate your image file names could be. If you’re reviewing phone models, you would want to include the model names in those as well.
Review your Google Analytics to see what people are using as searches to help you choose the best keywords for you.
BONUS: Also, use hyphens between your words in your file name. Avoid using underscores. Google has claimed that this is preferable, so just get in the habit of setting up your file names right from the beginning.
Sizing Your Images
Scale your images to the size of your blog’s content area. If your content area is set to be 800 pixels wide, size your image to this. Fill the space by all means (don’t go lower than the size), but anytime you can reduce the size of your image the easier it will load on your site.
To do this in Photoshop, go up to your menu and choose Image/Resize.
If your images take a long time to load this can affect your user experience, but also Google uses the page load times as a way of measuring part of your ranking. I didn’t know this, so I’m consciously working to keep my images sized under 90kb. If I can go smaller, I do.
I also don’t use a ton of photos in my posts, but I’m sure the other images on my site may affect the load time as well. Don’t forget about those cute graphics you use in your headers and borders. Using a compression method such as Save for Web in Adobe Photoshop, or a site like JPEGmini can help you to reduce the file size of your images quickly.
In Photoshop go to the menu and choose File/Export/Save for Web. Here in this image you can see that I was able to just the settings in the top right to achieve a file size of 31.17 kb (shown in the bottom left).
Optimize The Alt Text
The Alt Text provides your blog with the SEO boost it needs. Adding to this helps your rankings. And, these tags are there if your image cannot display for some reason (if the reader has turned off images, etc.)
To set your Alt Text and Title, you would find these when uploading your images on WordPress in the Media Library. Fill out the fields accordingly but don’t just type in a bunch of random keywords. It’s important to make sure that your focus keyword is in this content. Describe your image and make it sound enticing. You’re selling it!
For this image, my Alt Text might be (with my focus keyword still blog image optimization): Three tips for better blog image optimization to increase your SEO rankings of your creative business. I’ve used the keyword and described the title of my post.
Notice that I add it to the Alt Text & Description. Plus, I update the Title with a short version that still uses my focus keyword. You will need to do this to your images before you put them into your blog post. So if you’re going back and fixing, update them in the Library and then go to your posts, delete the images from the post, and then re-add them.
This also helps with Pinterest pins! When someone clicks on the image to share the image it will help to add your text to the description.
Make sure that you place your relevant images near the post content it should go with to help boost your rankings. It’s super easy to get lazy and just download the photos and post them. But, I promise that if you spend the time up front doing this correctly, it will become second nature and your readers will thank you for making it easier to find you!