Your Etsy business can be tough to grow. But if you want to jumpstart your Etsy business you should be blogging. It doesn’t have to feel scary or overwhelming. Here are 6 blogging tools you should check out for your online business.

Your Etsy business can be tough to grow. But if you want to jumpstart your Etsy business you should be blogging. It doesn't have to feel scary or overwhelming. Here are 6 blogging tools you should check out for your online business. Via hollymccaig.com @hollymccaig

6 Blogging Tools to Jumpstart Your Etsy Business

Who doesn’t love to hear about blogging tools that rock? When I share posts here, my goal is always to be helpful to you, the reader. Why? Because I don’t want you ever to struggle or have to go without knowing about something awesome! That’s why!

This week, I want to share my 6 favorite blogging tools that make my life feel complete. I am a budget shopper, and I look for ways to save me money if I can.

In Case Reading Isn’t Your Thing…Here’s a Video 

Sure, there are a lot of tools out there that work amazingly. However, if I can avoid paying for them, or pay little for them to get the job done, I will. I am not a six-figure blogger, ya know?

*This post contains affiliate links. I only share products that I could never live without, which is why I tell you all about them here on my blog. So, getting some kickback to help support my site and podcast helps! I will mark these with an asterisk.

Note that I do update this periodically to be more current for new tools I find that are much better. So, my video might be a little old, but the content written here is updated!

6 Blogging Tools to Jumpstart Your Etsy Business

1 | Theme Building – Site Building | Beaver Builder* & WordPress

I am a WordPress user and will be for life (okay, never say never). But, I am not a coder. I have paid thousands of dollars for blog themes and coders. I was never fully satisfied with the results.

Insert Beaver Builder. Thanks to my friend, Tammy at Syd and Coco, she told me about Beaver builder and my world turned around! This plugin is the mecca of blog theme design if you are not a coder!

Beaver Builder is a powerful and flexible drag and drop design system. Install the plugin, set up a Child Theme and build your site from scratch without coding a damn thing!

I built my entire site, by my lonesome using this plugin. It’s responsive and mobile friendly, tuned for SEO, and features live, front-end editing. YASS!

Beaver Builder starts at $99 and goes up based on your developer needs (providing design for multiple sites). I would recommend purchasing the middle option of $199 so you can access the Beaver Builder Child Theme to get started. $199 is a drop in the bucket compared to hiring someone to do it for you!

Plus, you can build gorgeous landing pages – and eliminate the need for using lead capture apps like LeadPages (which I ditched because of the cost). Try out the free demo on their site to see how easy it is to use!

Your Etsy business can be tough to grow. But if you want to jumpstart your Etsy business you should be blogging. It doesn't have to feel scary or overwhelming. Here are 6 blogging tools you should check out for your online business. Via hollymccaig.com @hollymccaig

2 | For Planning | Asana

I have used multiple planning methods, but nothing has kept me on track as Asana. And, I have tried them all!

This app allows me to not only plan out my blog posts but helps me set up a template of common tasks with each post (i.e. outline, write, proof, create opt-in, create social graphics, etc.).

I love the color coding abilities for different project types because I can also keep my course and workshop/webinar development on my calendar a well.

Asana syncs with my Google Calendar and has a handy app to look at on my phone if I’m on the go and need to review. Plus, I LOVE the fun little characters, like the Unicorn, which flies across my screen when I hit the check mark.

This app is free for up to two members to access your account. Love FREE!

Check out 6 of my favorite blogging tools I can't live without!

3 | For Automating & Scheduling Social Media | CoSchedule*

CoSchedule is one app that has helped me grow my blog tremendously! Plus, it’s been there when I couldn’t be at my desk and was laid up in a hospital.

CoSchedule allows you to not only use it as an editorial calendar for your blog posts, but it also lets you automate your social media shares for your posts. Check out my post about scheduling social media here.

With CoSchedule, before I closed my Facebook Group I would schedule my weekly discussions as well as share social media campaigns for workshops or webinars. Plus, I schedule other posts I think will help my readers within CoSchedule.

CoSchedule has a built in headline analyzer that ensures that I am getting the most out of SEO. This has been the best thing to help me increase my traffic for organic searches.

You can use CoSchedule as a plugin for WordPress, so everything is in one location, making it super easy to integrate.

Oh, and I LOVE setting up the social templates for each campaign, so I don’t have to type out or copy and paste over and over again to share.

CoSchedule sends you a report to let you know how often your posts are being shared and gives you a chance to go in and share them again to make your posts come back to life. Love that.

You’ll pay $30 to $79 a month for this app. BUT, you can get it free for a year when you write a blog post review about CoSchedule. WHAT?! Free? Okay!

Check out 6 of my favorite blogging tools I can't live without!

4 | Opt-In Forms | Thrive Leads

When I made the decision to cut out LeadPages (which is a great app by the way) because I had to pinch some pennies, I discovered Magic Action Box from a course that I took. But, it was too limiting. I needed something like LeadPages but didn’t cost so much.

This is where I discovered Thrive Leads. Oh my gosh! One time payment, and all of the same features as LeadPages (except a landing page unless you buy their plugin for that). But I didn’t need a landing page software. I use BeaverBuilder (remember from above) and that is how I build my landing pages without spending the extra money!

My favorite feature of Thrive Leads are stages. So, I have a signup form to get a free download. Then, I can create a second stage of this opt-in form that is a video thanking my subscriber for signing up for the freebie. So, they signup, it pops up the video, and then I can promote a course that I have for sale. Love this!

Thrive Leads is a one-time purchase and works with WordPress. For just $67 you can install it on your site and control your opt-ins! It’s so easy to use!

Your Etsy business can be tough to grow. But if you want to jumpstart your Etsy business you should be blogging. It doesn't have to feel scary or overwhelming. Here are 6 blogging tools you should check out for your online business. Via hollymccaig.com @hollymccaig

5 | Email Marketing Service | MailerLite*

I have switched from MailChimp to ConvertKit and now to MailerLite*. And, I doubt I’ll EVER look back!

While ConvertKit met my needs it was just too expensive once you reach over 5000 subscribers. So I found MailerLite that is way more affordable with many of the same features and ease of use as CK. And, the staff is super supportive!

The automated marketing features of MailerLite are what sold me. You can create rules such as:

  • Send purchasers a follow-up after they buy a product.
  • Automatically up-sell subscribers to another product.
  • Exclude customers from receiving pitch emails.
  • Automatically move subscribers through your entire email funnel.

Be careful about not being sloppy with your list. Do things like clean out your list by searching for people that don’t ever open your emails. Keep it updated with people that want to hear from you!

When you sign up with my link here, you get a $20 credit! WHOA!

After you reach 1000 subscribers you start to pay at just $10 a month! That’s awesome! See how it compares to ConvertKit:

Your Etsy business can be tough to grow. But if you want to jumpstart your Etsy business you should be blogging. It doesn't have to feel scary or overwhelming. Here are 6 blogging tools you should check out for your online business. Via hollymccaig.com @hollymccaig

6 | Creating Social Media Graphics | Canva or Photoshop

I am sharing TWO of my tools for this. There is Canva which is free for those of you on a budget, and the there is Photoshop. My go-to tool is PS and I use it daily because I have been since the early 90s. It’s old habit for me.

If you want to check out Canva, check out this post where I show you how to make a header for your Etsy shop, and how to make a Pinterest graphic.

Photoshop is also a part of the bigger picture for me; I use it for all of my design work. So the cost I consider free when it comes to blogging. Why allocate something I use anyway, right?

But seriously, if you’re considering Photoshop and another Adobe program, just go to the Creative Cloud. It’s more cost effective, and you get updates always.

Conclusion

Yes there are free tools out there and I’ve used them. But I recommend investing in a few to make your business worth while. You don’t have to spend the money that all the big influencers tell you to do right away. I was able to save money on Beaver Builder and CoSchedule from my affiliate links. And, MailerLite’s cost compared to ConvertKit is night and day, making it totally worth it. Asana is free and so is Canva. Budget in a little bit of money and soon you’ll never balk at these expenses!

What tools have you discovered for blogging that you can’t live without? Share in the comments below.
Holly McCaig

About Holly McCaig

Hey you! I'm Holly McCaig and I'm super excited to help you love and ROCK your Etsy shop. I will help you have an amazing online presence so you can build a strong business and attract more customers to your shop. Let's do this together! Let's connect on Pinterest or Instagram, k?

About Holly McCaig

Hey you! I'm Holly McCaig and I'm super excited to help you love and ROCK your Etsy shop. I will help you have an amazing online presence so you can build a strong business and attract more customers to your shop. Let's do this together! Let's connect on Pinterest or Instagram, k?

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