Looking to sell a digital product like an ebook or templates? Here are 10 ways to sell a digital product and my feedback on them.

Looking to sell a digital product like an ebook or templates? Here are 10 ways to sell a digital product and my feedback on them.


Creating passive income, digital products you can sell, can significantly benefit your business financially, and provide your audience with tools that prove your expertise in your field. Looking for ways to sell digital products?

In Case Reading Isn’t Your Thing…Here’s a Video 

10 Ways to Sell Digital Products

I recently shared 10 Passive Income Stream Ideas with you and how they can make your money. I touched on a few ways to sell digital products in a previous post, but I wanted to expand on them. Plus, I have a few new options for you.

Here are 10 ways you can sell your digital product now!Click To Tweet

Self-Hosted Ways to Sell Digital Products

First off, there are self-hosted options for selling your digital product. Self-hosted means that you directly manage the product yourself, usually by placing on your website or blog that you host.

1 | Easy Digital Downloads

If you’re not looking to run an e-commerce setup, you may want to consider using the WordPress plugin, Easy Digital Downloads. This plugin is perfect if you’re selling a small handful of items and don’t need a full e-commerce platform like WooCommerce.

The cost is free for using Easy Digital Downloads. However, there are premium extensions. Upgrades include integrating your email marketing provider or payment gateways outside of PayPal. I used this platform for a long time to sell fonts and templates, but have recently opted to simply host them over at Creative Market for now.

I found it easy to set up, but it does lack some bells and whistles for design customization if you want that. If you’re familiar with coding you can update CSS in WordPress. All in all, I was happy with how it works and not having to maintain a full shopping cart system.

2 | WooCommerce

If you’re selling a decent amount of products (maybe 10 or more), then you might want to consider a shopping cart system like WooCommerce.

WooCommerce is a plugin for WordPress and is free. Again, like Easy Digital Downloads, there are premium extensions for the plugin to make order management and reporting more beneficial to your business.

I currently use WooCommerce over at my other site, Holly Pixels. If you have a larger inventory of products to sell you can go this route and control it without having to be on a third party site. It’s easy to use, but the setup might take you some time. Or, if you’re not tech savvy, you may want to hire someone to help you install and set up to your liking.

With WooCommerce, you’re running an actual store. It’s professional and easy to manage once all of the various settings are in place.

Shared Hosted Ways to Sell Digital Products

There are easy ways to get an online shopping experience in place without having to worry about all of the installs and settings that come with self-hosting.

3 | Squarespace

I know that a lot of bloggers are switching to Squarespace because of the ease of use. If you’re not tech savvy, consider Squarespace for your blog and website needs.

Squarespace offers online store templates ready to go starting at $26 a month. The designs are fresh and modern and will most likely fit with your blog theme.

You can just use the Squarespace online stores option, or add your site to it and you’ll pay a little bit more to have everything hosted with Squarespace.

4| Shopify

If you have an established blog or website that is self-hosted but need an easy-to-manage shopping system, Shopify may meet your needs.

Shopify is a full e-commerce system that is easy to set up, but also allows you to integrate with social media so you can sell on Facebook!

With Shopify, you don’t need a lot of technical abilities to get it up and going, but you’ll pay around $29 a month for it (remember, this is in addition to your regular website/blog expenses).

5 | Etsy

I believe that the entire world is familiar with Etsy. Etsy will allow you to sell both physical and digital goods easily.

You can embed widgets into your own site, and I recommend HIGHLY to have your own blog or site. If you ever want to collect emails or stay in tune with your buyers, you need this.

The downsides to Etsy is that you cannot just add your buyers to your email list. They didn’t opt in for it, so you don’t own them. There is no easy way to stay in touch unless you beg them to go to your site to sign up for your email list.

You’re charged $.20 for every item you list on Etsy. Listings do expire after four months, so you will be charged for relisting. I recommend adding a quantity of 100 to each digital good, so you don’t have to relist too often.

When you make a sale through Etsy, you will be charged a transaction fee of 3.5% of the price you display for each listing.

6 | Sellfy

Sellfy is another option, similar to Etsy in that you are gaining exposure for selling your digital goods where other people will be searching for items.

You are opening a storefront, but unlike Etsy, your store feels a bit more exclusive to you and your business. Visitors can still search, but other store items may appear in the results.

Sellfy offers a few plans, but I prefer the Profesional as you have more bang for your buck with it. $15 a month for Sellfy and unlimited products. There is a 2% transaction fee.

But the best part is you have access to your buyers’ emails with email marketing. While you may not have the exposure of Etsy, this is a bonus!

3rd Party Ways to Sell Digital Products

I call this set of options 3rd Party because you’re not self-hosting, and you’re not using an e-commerce system. They are more of a portal that allows you to take a payment and deliver your goods via an external system.

7 | Digital Product Delivery

I previously used DPD to host my brush lettering workbook, Pretty Little Letters. Because I didn’t have time to set up a system on my WordPress site, this was an easy way to sell my workbook.

You upload your digital files to the DPD site, then after you set up your pricing, description, etc., you copy and paste a button on your site or blog post that will allow the person to purchase it. DPD takes care of everything.

You are paid immediately, which I like. You simply pay a fee of $10 a month to host up to 1GB of files or 20 products. Again, if you only have a few items, this is an excellent alternative. And, I recommend DPD for hosting and delivering e-goods!

8 | E-Junkie

E-Junkie is similar to Digital Product Delivery regarding how things are set up and delivered. I used E-Junkie years ago to deliver digital scrapbooking products when I was in that industry.

Like DPD, E-Junkie is only $10 a month for up to 1GB of space or 20 products. It’s been years since I used E-Junkie, so I can’t say whether it’s better or worse than DPD.

9 | Send Owl

I’m new to this application, but it’s designed nicely! Send Owl is also similar to DPD or E-Junkie in that you just add a product and copy a code for a button to place on your site.

I think the dreamy design is a big plus for someone like me. The interface for buying is nice and super easy. No taking to another page, no redirects. It’s all right there on your page.

The cost is slightly higher than DPD or E-Junkie in that it’s $15 a month, but you get 30 products or 3GB of space. So really it’s cheaper than the other alternatives.

10 | Gum Road

Gum Road is a popular 3rd Party choice when it comes to selling and delivering digital goods. It was designed for creatives to distribute their art, music, etc.

It’s a bit more advanced than the more simple digital delivery options I have already mentioned. It provides you with a landing page where you can collect emails quickly.

You can also generate license keys for selling books or software, so it’s difficult to share your creative work. Or, offer a rental time on a product.

I’d like to think of Gum Road as a shopping cart lite. It’s not as complicated as setting up an e-commerce system, but more than just creating a product and copying and pasting a button to buy.

Gum Road starts at $10 a month and 3.5% + 30¢ per charge.

*11 | Creative Market

Duh! I love using this place to sell templates, fonts and stock photos. This is a third party site that allows you to upload and sell creative goods to your audience saving you the hosting.

With Creative Market you earn 70% of your sales. But you can also use their affiliate program to promote other products and earn money. See how I do this here.

Bonus Digital Selling Options

I’ve had a few people mention in the comments about other ways to sell digital products so I’m adding them here with links. I cannot verify them nor have I reviewed them but they are worth mentioning!






What are some ways you have found work best for selling your own digital goods? Leave a comment below and let’s see if we can add to this list!
Holly McCaig

About Holly McCaig

Hey you! I'm Holly McCaig and I'm super excited to help you love and ROCK your Etsy shop. I will help you have an amazing online presence so you can build a strong business and attract more customers to your shop. Let's do this together! Let's connect on Pinterest or Instagram, k?

About Holly McCaig

Hey you! I'm Holly McCaig and I'm super excited to help you love and ROCK your Etsy shop. I will help you have an amazing online presence so you can build a strong business and attract more customers to your shop. Let's do this together! Let's connect on Pinterest or Instagram, k?


  1. RalMar on August 22, 2016 at 6:57 am

    Another quite popular option for selling digital goods online would be Avangate. If you sell software, SaaS or any other digital product, Avangate is a full service provider, solving the complexity of online commerce, subscription billing, distribution channels and global payments, while offering you complete control over the shopping experience along with support to optimize the cart to boost conversion rates. Also, Avangate was voted 1st CPS Affiliate Network focused on digital goods in this year’s mThink survey: http://mthink.com/top-20-affiliate-networks-2016/

    For more info, check out their website: http://www.avangate.com/commerce-solutions/

    Good luck!

  2. George on December 4, 2016 at 12:55 pm

    I’ve been looking for an option that gives me payment buttons for my site, but doesn’t charge a monthly fee. A per sale fee + percentage, even a little higher than the monthly fee places (like Gumroad) is fine. I want long-term possibilities rather than pushing for a large number of sales each month. Gumroad used to be what I wanted because almost every review states that it doesn’t have a monthly fee. Your review is newer and you’ve noted the three fees that they now charge. I find three fees to be annoying. At this point I’m almost ready to consider self-distributing via PayPal payment buttons on my website, and emailing the digital products manually within 24 hours of purchase. Any other options I may have missed, specifically with no monthly fee? Thanks

    • Holly McCaig on December 6, 2016 at 10:42 am

      Hello George, I believe that if you don’t want fees that PayPal buttons are the only way to go. I haven’t come across any other ways. The reason people spend a lot of time coding and creating the more easy options (for the non-coders) and automate things is because they usually are doing it as a business, so it’s understandable that they need to charge a fee. I think that if you are okay with manually delivering your products that you’re okay with the PayPal button method. For me, personally, I have so much going on that automating has freed my mind from worrying that I might forget, or being able to do things on autopilot if I end up in a situation where I can’t deliver it (power outages, hospital stay which has happened to me in an emergency situation). You might seriously want to look into the Easy Digital Downloads plugin. Pay one time for the plugin and then set it up to auto delivery with your PayPal purchases from the customer. I use it here on my site!

    • Jeff Navarro on January 27, 2017 at 1:34 pm

      I really like Selz.com! It’s very much like Gumroad, but better, in my opinion (they were my top 2 choices). Selz has a free option, which gives you up to 5 products.

      • Holly McCaig on January 28, 2017 at 8:28 am

        Thanks for that! I hadn’t heard of it before!

        • George on January 28, 2017 at 5:34 pm

          Holly, I ended up finding the ultimate answer…PayHip.com! They charge a tiny 5% per sale…that’s it, one fee! I’ve sold a few dozen digital products since mid-December.

          • Holly McCaig on January 29, 2017 at 2:32 pm

            Awesome, George! So glad to hear something worked out!

  3. Patricia on April 30, 2017 at 4:25 pm

    These are some great websites. I was recently banned from gumroad and started using Rocketr. Rocketr is a great platform that has a lot of the same features as gumroad and sellfy. However, they are cheaper and don’t take any fees on paypal payments.

    For more information, take a look at their website: https://rocketr.net/

  4. iamcloudy01 on August 19, 2017 at 11:59 am

    i’ve another way to sell digital product on blog. That is WPDiGiPro – a plugin on WordPress.
    Click here to see my post: http://smartestudy.com/wpdigipro-review/

  5. Luke W on September 13, 2017 at 1:10 am

    I use a system not mentioned here, MadBeeTech at http://www.madbeetech.com. It’s designed for the automated selling of digital downloads. It’s a complete website that has a site builder and shopping cart. When a visitor adds an item to the cart and checks out, he ends up at your PayPal page where he pays by PayPal or credit/debit card.

    The best part I like about it is that once a visitor makes a purchase, he is automatically emailed a message with a link to instantly download the purchased file or files. And I automatically get emailed from PayPal saying the funds are in my PayPal account. I don’t have to do anything regarding sending out the purchased files. It’s only about $3 per month. Works for me.

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